Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Not being in front of the right audience means your content won't achieve its desired effect, but that's not all that matters. How you create your content and what you include in it are also key factors. How do you get these things right?

In today's episode, the roundtable provides advice on how content creation and building your brand will help you stand out in the real estate industry.

Things You'll Learn in This Episode

• Why you have to be authentic in making content
• Why you should consider your audience before you produce content
• How building your brand authority can help you acquire clients
• Why you need to remove expectations
• Why you should hone your craft
• Why you need to demonstrate your expertise to get leads

As agents, we have many connections, relationships and people we've transacted with over the years. The challenge is staying relevant and top of mind with these people. How do we reach out and provide value to them?

In this episode, Coach Hank shares how to maintain relationships with your clients to achieve success in your real estate business.

Things You'll Learn in This Episode

• How to reach out to your sphere
• Why traditional skill sets matter in Real Estate
• Why you should cultivate relationships with influential people
• Why you should position yourself as a problem-solver
• Why you need to adapt when things are changing

When you are a new agent or an experienced agent in a new location, the idea of getting new clients can be daunting. You might not know anyone in the area, or really know much about this new market.

How do you grow your business as a total newbie?

In this episode, the roundtable shares how to adapt to your new situation and achieve success.

Things You'll Learn in This Episode

• How to find clients that you'd like to work with
• Why you should be relatable to gain clients
• Why trust is important to get referrals
• Why it's crucial to build and maintain relationships
• Why it's essential to serve other people

Whether you're a brand new agent or a seasoned agent who has pivoted into a new area, starting over can be a huge challenge. In order to succeed, we have to evolve our skill set and equip ourselves for the market.

How do we set ourselves up for success if we're starting from scratch? What are the 3 areas we need to dial in?

In this special episode, Coach Hank shares his experience of starting from scratch and shares how to work your way up to the top.

Things You'll Learn in This Episode

• Why you need to have sufficient market knowledge
• Why you should build and cultivate relationships with good agents
• How to stand out consistently
• Why you have to put in work before gaining balance
• How to create urgency for your clients

When the market is shifting, the strategies that used to work won't be as effective as before. We need to work harder to acquire leads and close deals. How do we adapt to this more competitive situation?

In this episode, the roundtable provides tips on what you should do to adjust to the market shift and to thrive in the real estate business.

Things You'll Learn in This Episode

• Why you should brush up on your scripts
• Why you need to share your story
• Why you should have a solid Unique Selling Proposition
• How to demonstrate brand authority
• Why marketing is centered on relationships

When you are a new agent, you still have a lot to learn before you become successful in the industry. But the problem is - should you try to learn those skills on your own or is it better to join a team?

In this episode, Coach Hank Avink discusses the effects of joining a team as a new agent and what you should do to succeed in Real Estate.

Things You'll Learn in This Episode;

• How joining a team can help you gain experience
• Why you should prioritize learning skills instead of earning money
• Why you need to choose a team that provides mentorship
• Why you shouldn't be afraid of early friction
• Why it's crucial to hustle in order to be successful

Any real estate agent can generate leads, but it's not guaranteed that we can convert them to clients or get referrals. Is there a better way to get business?

Can we create a business that will generate referrals for years and set us free from high pressure sales?

In today's episode of Real Estate Uncensored, we're joined by owner of The Maroon Group Real Estate, CEO of Business By Relationships and host of the podcast Serving Not Selling, Garrett Maroon. You'll learn why building relationships with your clients is key to a sustainable real estate business.

Things You'll Learn in This Episode

• How to stay in touch with your sphere
• Why you should use the relationships that you currently have
• Why you should find clients that are a good fit for your business
• Why you need to share expectations with the client early on
• Why you need to show people that you care for them

Real estate agents are hesitant to invest a lot of money into marketing. Is a small budget enough to get the results we want?

In today's episode, the roundtable provides advice on how to save money on marketing and what you should focus on for the best ROI.

Things You'll Learn in This Episode

• Why you should avoid the scarcity mentality
• Why marketing is a continuous process
• How partnering with another business can help you save money
• Why you should focus on branding and establishing a solid USP
• Why brands should have retargeting and remarketing
• How leveraging can help your real estate business

Everyone has their own timing - some agents take years to achieve success while others do extremely well when they're just starting out, which actually has its disadvantages. What are the benefits and drawbacks of early success? What happens if you can't handle the pressure of it all?

In this special episode, Coach Hank shares how quick success can affect your life and what you need to adapt to those changes.

Things You'll Learn in This Episode

• How being successful early on can change your life
• Why you shouldn't compare yourself to other agents
• Why you should avoid living a fraudulent life
• Why you need to live your life at your own pace
• How to accept inevitable problems

Researching, creating, editing, and uploading content can be quite time-consuming. If we were to add all those things to our list of business tasks, nothing would get done. Is there a way to make things easier?

What are the simplest yet most effective ways to make better content?

In this episode, the roundtable talks about content creation, and the best ways to disseminate information to stand out in the industry.

Things You'll Learn in This Episode

• Why social media platforms don't want repurposed videos
• Why competitor analysis is crucial before making content
• How to make use of vertical videos to increase brand awareness
• How demonstrating a solid USP will help you gain clients
• Why continuous learning is essential for growth