Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

People tend to make content creation a lot more complicated than it needs to be; unnecessarily struggling with topic ideas and putting their own stamp on a subject.

The truth is: everything we need to create engaging content already exists. There's already a blueprint for standing out in our marketplace, all we have to do is study what's working and create a version of it for ourselves.

How do we adopt a marketing strategy for ourselves without outright copying or plagiarizing? In this episode, we're talking about a simple content strategy that will increase your visibility and authority.

Things You'll Learn in This Episode

• One platform that will simplify your content curation
• How to own the first pages of Google
• The news anchor approach to content creation
• Why news jacking is such an effective strategy
• How to put your own unique stamp of personality on any piece of content

Real Estate Uncensored began with the mission to equip real estate professionals with game-changing educational content to help you become a force in your marketplace.

Over the years, our army of educational ambassadors has grown tremendously, and now all these resources are in one place for you. In our goal to provide even more information, we bring you REU Nation!

In today's episode, the Marketing Roundtable is going to share more about this new platform, and how it will take your business to new heights.

Things You'll Learn in This Episode

• The incredible line-up of shows and hosts REU Nation will deliver
• How REU Nation will provide the information to grow your business while saving you time
• Why we need to start creating content like our businesses depend on it
• One trick we can use to get comfortable with getting in front of the camera and making content

Most agents didn't love cold calling and prospecting before Covid hit, and now that things are returning to normal and people aren't always willing to pick up calls anymore, that's only added fuel to the fire.

So, how can we pivot our pre-covid strategies, make them better than ever before, and start marketing ourselves like it's 2022?

In this episode, President of REDx, Curtis Fenn shares his top tips for agents in the post-pandemic world.

Things You'll Learn in This Episode

• How to precede your reputation and increase the chances of people taking your call
• One way to succeed without hitting the phones
• The key to getting great results without working harder
• A celebrity case study to put personal branding into perspective
• How Greg landed a $6MILLION listing opportunity

Guest Bio

Curtis Fenn is the COO and President of REDX. Having been in the business for more than a decade, Curtis is passionate about the opportunities technology afford real estate professionals, and he loves any opportunity to help simplify the business for those looking to push the needle forward.

To find out more, go to:

https://www.theredx.com/

https://www.facebook.com/theredx/

https://www.instagram.com/the_redx_/?hl=en

https://www.linkedin.com/in/curtis-fenn-a729972/

Or call 800-731-7339

Let's face it: we're all excited by the prospect of new tech. However, it can be tough to pinpoint when new advancements are the key to pushing the needle forward, and when we'd be better served sticking to tried-and-tested methods. Is there even a right answer?

In this episode, we're diving into a debate of old school versus new school, and how to use either one in your business.

Things You'll Learn in This Episode

• How to pick a strategy you can stick with, long term
• The key to coexisting with shiny object syndrome as an entrepreneur
• 1 thing to remember, no matter what strategy you use in your business
• Why success always begins with a commitment to yourself, first and foremost
• What to be wary of when picking new school methods

Everyone wants to be successful in real estate, but most of the time, we're over-complicating the process by a long shot.

The truth is, the best way to stand out in this business is by being ourselves and of value. So, how can we stop viewing success as unattainable and reach our goals the easy way?

In this episode, Matt Chick and Jeremy Fuhst of Impact Real Estate share how to simplify success.

Things You'll Learn in This Episode

• The importance of being authentic in all our dealings, no matter what that looks like
• How to build a culture that works for YOUR environment
• The energy we all need to exude
• 1 way to ace social media marketing
• The key getting comfortable with being uncomfortable

Guest Bio

Jeremy Fuhst is an Arizona Realtor and the Founder of Real Estate Marketing. Passionate about people, first and foremost, the thing Jeremy loves most about real estate is being able to build connections, and he's always up to help his colleagues and other agents alike to build the lives of their dreams.

To find out more, go to:

https://www.linkedin.com/in/jeremyfuhst/

Matt Chick is an Arizona Realtor, flipper, coach and trainer. The CEO of Guaranteed Home Buyers LLC, Matt's passion lies in real estate, and he loves any opportunity to connect with fellow industry professionals.

To find out more, go to:https://www.linkedin.com/in/matt-chick-86338582/

When it comes to things like geo farming and OTT marketing (streaming tv advertising), most real estate professionals have a general idea of the benefits they provide, but that's where it stops. Most of us don't know how to put them into practice, and as a result we're missing out, big time.

The thing is, these tools can totally transform our businesses, so it's in our best interests to gain a better understanding of them.

In this episode, we're talking everything you need to know about geo farming and OTT advertising, so you can start making the most of them in your own business.

Things You'll Learn in This Episode

• How the pandemic has completely changed the marketing game
• The key difference between social media marketing and OTT advertising
• Who can (and should!) use OTT advertising
• 1 thing we should empasize in all of our advertising
• Why some marketing campaigns stand the test of time, while others are forgotten

Everyone talks about wanting to be successful, but we tend not to think about what that actually means.

So, what does it mean? Is there a single definition for success, or do we need to start thinking about it in bigger terms?

In this episode, Managing Partner at Quattro Capital, Maurice Philogene shares how thinking in terms of his purpose completely transformed the way he viewed success.

Three Things You'll Learn in This Episode

• How to push for results without burning out

How can we find the strength within ourselves to really 'have it all'?

• How to identify what freedom means to us

Is there a surefire way to know when we've accomplished the things that will truly bring us joy?

• The importance of going after what we want

We have to get more intentional about turning our dreams into reality, but how?

Guest Bio

Maurice Philogen is the Managing Partner of Quattro Capital. A longtime real estate investor, for many years, Maurice balanced investing, consulting and police work at one time - and prior to policing, he served as a Special Agent in the Air Force. Maurice is passionate about creating freedom for himself and generational family, and on top of creating an unbelievable life for his loved ones, he is also a Lifestyle Design and Financial Freedom coach for those looking to do the same.

To find out more, go to:

https://www.linkedin.com/in/mauricephilogene/

https://www.thequattroway.com/

Between inflation, rising gas prices and a higher-than-usual cost of living, it's safe to say that today's consumer is facing economic pressures from multiple angles. With so much going on, many people are concerned about their ability to pay their mortgage and stay in their homes.

Any real estate professional worth their salt is built for a time like this. It's the perfect moment for us to use our skills and knowledge to help them navigate their challenge, and potentially find a way out.

How do we provide value to consumers who are nervous about what's coming? Will the coming storm have the same hallmarks as 2008?

In today's episode, the Roundtable discusses the looming foreclosure crisis, and what agents need to be doing right now to guide their clients through it.

Three Things You'll Learn in This Episode

• The difference between 2008 and today

There's definitely a financial storm coming, but will it have the exact same factors as 2008?

• Why we have to lead our marketing with symptoms, not solutions

How can we help consumers identify symptoms of a financial storm so they can get ahead of it?

• The marketing content we need to be putting out right now

Many consumers have a lot of equity in their homes, are there ways they can leverage it to keep a roof over their heads?

We all want to lead extraordinary lives, but the reality is, most real estate professionals never get beyond the point of simply getting by, and the majority of the time, that comes down to mindset.

How can we identify the baggage that's stopping us from reaching our full potential and get rid of it for good? Is it even possible to remove those self-imposed bottlenecks altogether?

In this episode, author and world-renowned real estate investment authority, Ken Van Liew shares his secrets to building a life beyond our wildest dreams.

Three Things You'll Learn in This Episode

• How to get better at really listening

How can we expect to receive knowledge when we're hearing everything through a self-imposed filter?

• The key to pushing past low self-confidence

How can we stop letting our fears of the unknown hold us back and start embracing them, instead?

• How to recover from any setback

Is there a way to use our missteps to our advantage, so instead of seeing them as 'failures' we view them as lessons?

Guest Bio

Ken Van Liew is an author, educator and world-renowned authority on real estate investing. A professional engineer as well as an investor, Ken has completed over $1.35 Billion in development in New York City, and is a skyscraper expert in the city. He is also passionate about sharing his knowledge with others looking to follow in his footsteps, through his book, his programs and speaking engagements. Ken has been featured in several media outlets, including NBC, ABC, Fox News and CBS News.

To find out more, go to:

https://kenvanliew.com/

https://programs.kenvanliew.com/11-millionaire-secrets-optin

Great marketing is the key to success in real estate, but what might work for a long-term nurture won't always guarantee short-term wins and vice versa, so we really need to get clear on how we'll approach both, individually.

So, what can we do today to get more business in the immediate future, and what approach should we be using to stay top of mind for years to come?

In this episode, we're sharing our top tips to stand out to consumers, 3 days from now, 3 years from now, and beyond.

Three Things You'll Learn in This Episode

• 1 powerful (and free!) short-term marketing strategy

How can we position ourselves as experts without spending a ton of money on marketing in the process?

• The importance of making long-term friends

What can we do to build genuine relationships with people, so that when they need an agent, we're the first person who comes to mind?

• How to stop letting the fear of rejection halt our marketing

Rejection sucks, but it is inevitable, so how can we stop letting it get to us and keep doing what we need to do?