Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

By Greg McDaniel & Matt Johnson - Learn How To Blend High-Tech & High-Touch ReBusinessEntrepreneurshipMarketing
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast episodes

  • How to Adapt Your Mindset to Think Like A Billionaire Business Owner w/Adam Hergenrother
    Our industry, like most others, is in a constant state of flux, and with ever-shifting goal posts, it can be tough to maintain great results.

    Still, some real estate professionals are managing to do big things, so what are they doing differently from everyone else? More importantly, how can we follow in their footsteps?

    In this episode, Founder and CEO of Adam Hergenrother Companies, Adam Hergenrother shares how to adapt like the most successful players in the business.

    Three Things You'll Learn in This Episode

    • How to set ourselves up for success, no matter what life throws our way

    Is it possible to be consistently successful when one of the only things guaranteed in life is inconsistency itself?

    • How to adapt to the consumer's needs

    The consumer's wants and needs are constantly shifting, so how can we ensure we're always able to give them what they're looking for?

    • How to embrace discomfort

    No one likes change, but it is inevitable, so how can we lean into it instead of trying to avoid it?

    Guest Bio

    Adam Hergenrother is the Founder and CEO of the $1 billion organization, Adam Hergenrother Companies, which include a number of real estate, construction management, development and leadership training companies, including among others Livian, several KW market centers and the Hergenrother Foundation. Also the host of the Business Meets Spirituality podcast, Adam is passionate about using business to transform lives, and is a strong believer that when you focus on growing and leading yourself first, phenomenal business results will always follow, naturally

    To find out more, go to:

    https://livian.com/

    https://adamhergenrother.com

    https://www.linkedin.com/in/adamhergenrother

    https://adamhergenrother.com/podcast

    46 min
  • Brian Offner Returns! How to Capitalize On New Construction Projects In Today's Market

    It seems like new developments are springing up every day, and who better to capitalize on that than real estate professionals?

    The only question is, how? How can we use our industry expertise and new construction projects to our advantage?

    In this episode, Vice President of Operations at Leading Apex Media and Captain Lead Juice himself, Brian Offner returns to share how to tap into the new construction space.

    Three Things You'll Learn in This Episode

    • Where to look for new development projects

    How can we identify the markets most likely to get us a bigger return?

    • How to get started in new construction

    What are the steps we need to take to get our feet wet in the new development space?

    • The right way to approach conversations with builders

    How can we position ourselves in a way that lets us stand out to new developers?

    Guest Bio

    Brian Offner is the Vice President of Operations at Leading Apex Media. With almost 2 decades of experience in finance, business development and credit expertise, Brian has long used the power of video and social media to supersize his business, and now, he's passionate about helping Realtors and Loan Officers do the same. Brian is also a business development manager with AnnieMac Home Mortgage.

    To find out more and to connect with Brian, go to:

    https://www.facebook.com/brian.offner.9

    https://www.linkedin.com/in/brian-offner-51857564/

    53 min
  • The Key to Succeeding At a High Level As An Introverted Real Estate Agent w/ Ashley Harwood
    When you're an introvert in real estate, it can feel like there's a lot stacked against you. For starters, the way most people do lead gen is insanely uncomfortable, networking events are incredibly draining, and managing your energy can be a huge challenge in a space dominated by extroverts.

    Does this mean that you can't succeed at a high level in real estate? Can an introvert grow their business and market themselves without changing themselves?

    Introversion has absolutely nothing to do with the level of success we can have, it's simply about our energy and how we manage it. What can extroverts do to interact with introverts more effectively?

    In this episode, we're joined by CEO and founder of Move Over Extroverts, Ashley Harwood. We talk all about introverts and how they can set themselves up for success..

    Three Things You'll Learn in This Episode

    • The power of strategic socializing

    Do introverts need to white-knuckle through networking events or can you find ways to build relationships without draining yourself?

    • How extroverts can navigate interacting with an introvert

    Can extroverts and introverts work well together?

    • Why self-awareness is key to success as an introvert

    How can introverts distinguish between an adrenaline rush and a rise in energy levels, and avoid an energetic crash in social environments?

    • How to leverage social media to manage your energy

    What is the best form of marketing and lead generation for an introvert who hates cold prospecting?

    Guest Bio

    Ashley is the CEO and founder of Move Over Extroverts, a coaching and training company for introverted real estate agents. Ashley founded Move Over Extroverts in 2018 with the goal of helping introverted real estate agents avoid burnout, enjoy their lives, and build authentic businesses. Ashley offers 1:1 coaching, teaches workshops, and speaks on the topic of introversion in real estate.

    For more information, visit https://www.moveoverextroverts.com/ and join her Facebook group Introverts in Real Estate.

    48 min
  • Real Estate Investing for Dummies: Luke 'The Money' Middleton Shares The Beginner's Guide to Crushing it as an Investor

    The real estate business is filled to the brim with money making opportunities, but for some reason, when it comes to investing, the majority of agents run for the hills, because they just don't know what they don't know.

    So, what should we know? How can we get started in real estate investing and take advantage of everything the space has to offer?

    In this episode, owner of the Middleton Group, Luke 'Money' Middleton shares his beginners guide to investing, so we can stop thinking about it and just do it, already!

    Three Things You'll Learn in This Episode

    • How to invest without using a dime of our own money

    Yeah, investing sounds cool…but how in the heck are we supposed to pay for properties?

    • 1 way to weigh up the income opportunity of investment properties

    How can we work out if an investing opportunity is worth it?

    • Why we need to get better at seeking out knowledge

    Wouldn't it be easier to dive into investing if we had someone walking us through the process?

    Guest Bio

    Luke Middleton is the owner of Middleton Group. A seasoned real estate agent and investor, Luke has been in the business for nearly two decades, so it's no surprise that he's considered an expert in the space. Luke is revered in the industry as a brilliant marketer, negotiator, and even a non-licensed, non-certified therapist, who loves any opportunity to do what he loves.

    `To find out more, go to:

    https://middletongroupsd.com/team/luke-middleton/

    https://www.linkedin.com/in/luke-middleton-4235057

    Or email him directly on [email protected]

    Ashlee Chapman is the Director of Acquisitions at Middleton Group. A real estate agent with a diverse range of skills, Ashlee is a problem solver at heart and a specialist when it comes to distressed properties.

    To find out more, go to:https://middletongroupsd.com/team/ashlee-chapman/

    44 min
  • Think Big, Act Small! Eric Gillman On Staying Committed to Your Dreams, No Matter What
    We all deal with some kind of adversity in life, but only we have the power to decide if we'll let those challenges define us.

    How can we stop getting caught up on the challenges we face and mistakes we make, so we can get started on how to move past them? Is it ever worthwhile trying to avoid failures altogether, or are they merely an inevitable part of life?

    In this episode, Southern California Area Director at Sharp Retention and author of The Power Of Change, Eric Gilbert shares how to fail forward and stay motivated, no matter what life throws our way.

    Three Things You'll Learn in This Episode

    • 1 way to ease overwhelm when going through a tough time

    How can we possibly expect to move beyond a challenge when doing so feels like such a mammoth task?

    • The importance of setting achievable goals

    Where do we draw the line between lofty ambitions that keep us motivated, and unattainable goals that simply set us up for failure?

    • How to stay consistent, no matter what

    How can we stop putting our dreams on hold and just get started?

    Guest Bio

    Eric Gillman is the Southern California Area Director for Sharp Retention and author of The Power to Change: Creating The Life You Want Through Healthy Choices. A former obese, troubled teenager, Eric is passionate about helping others turn their lives around using the simple techniques he's used in his own journey. Eric also loves giving back, and in March 2022, he plans to ride his bike from Miami to San Diego to raise funds for the Angel Wings Medical Clinic in Haiti.

    To find out more, go to:

    http://www.ericgillman.com/

    https://www.sharpretention.com/

    https://www.amazon.com/Power-Change-Creating-Through-Healthy/dp/1523476206https://www.linkedin.com/in/eric-gillman-1a10b730/

    https://www.instagram.com/ericridesforhope/

    You can also email him at [email protected]

    Or call him directly on 858-255-1142

    48 min
  • It's Time to Think BIGGER! How to Become The Go-To Agent For International Buyers Looking At Your Market w/Janet Choynowski

    About 10% of the real estate across the USA is owned by international buyers, but most agents still aren't aiming their marketing at a global audience, and as a result, they're leaving a TON of money on the table.

    How can real estate pros start thinking beyond their immediate markets and stand out to buyers all over the world? What would it take to be considered a world class agent in the truest sense of the word?

    In this episode, Founder and CEO of Immobel Group, Janet Choynowski shares how to gain recognition across the globe.

    Three Things You'll Learn in This Episode

    • 1 thing that attracts international buyers to the US

    What is it that makes property ownership in the USA so appealing to an international market?

    • How to show up in international searches for Stateside agents

    What can we do to ensure we appear in the first page of results when international buyers search for an agent in our markets?

    • The importance of showing openness to international buyers

    How can we show international clients that we're not only available to do business with them, but are willing to assist them in any way they need?

    Guest Bio

    Janet Choynowski is the Founder and CEO of Immobel Group, a platform aimed at making real estate global. Janet has a rich background in international real estate transactions, having founded the first real estate brokerage in Poland after the fall of communism. Janet has also previously negotiated for Embassy land in Warsaw on behalf of both the Japanese and The Netherlands governments.

    To find out more, go to:

    https://www.linkedin.com/in/immobel/

    https://immobel.com/en/index

    https://xomio.com/

    49 min
  • How to Smash Through Self-Limiting Beliefs, So You Can Create The Life Of Your Dreams w/Pamela Bardhi

    Success takes hard work, and sometimes, there is merit in the grind. However, if we're regularly toiling away 16-hour days, we're probably just keeping ourselves on the hamster wheel.

    The thing is, most of us are afraid that without those 16-hour days, we won't achieve our goals, and that's because we're caught up in scarcity mindsets. So, how can we bust through those mindsets, once and for all?

    In this episode, host of the Underdog podcast, Pamela Bardhi shares how she ditched her self-imposed limitations and built a business based on abundance.

    Three Things You'll Learn in This Episode

    • The importance of professional coaching

    Is spending money on coaching an unnecessary expense or a crucial investment we should be making in the early stages of our business?

    • How to get to the root of a scarcity mentality

    What's behind our self-limiting beliefs, and what can we do to kick them to the curb, for good?

    • Why pouring out is the key to bigger successes

    Could being of service to others actually increase our chances of better results?

    Guest Bio

    Pamela Bardhi is a serial entrepreneur and founder of the Mosché Group. A daughter to Albanian immigrants, Pamela has been hustling since the age of 10, when she worked in her family's pizza shop in Boston. By 21, she owned two of her own restaurants, and that was when the real estate bug bit her. Today, Pamela is a legend in the industry, and both Forbes and Time Magazine have highlighted her 9-figure real estate business.

    Passionate about paying it forward and inspiring others to make their dreams a reality, Pamela is also the host of the hugely popular Underdog podcast.

    To find out more, go to:

    https://pamelabardhi.com/about/

    https://theunderdogshow.com/

    https://www.linkedin.com/in/pamelabardhi

    https://www.instagram.com/pamela_bardhi/?hl=en

    https://www.facebook.com/pambardhi/

    37 min
  • TikTok For Real Estate: Are TikTok Ads The Way of The Future In Real Estate?

    TikTok is the most viewed platform in the world right now, so if there's one place we should be running ads, it's there! So, what's stopping more agents from getting started, already?

    What makes TikTok ads different from those on Facebook, and what can we do to ensure ours stand out in a sea of content?

    In this episode, we're diving into everything you need to know about TikTok ads.

    Three Things You'll Learn in This Episode

    • The biggest problem with Facebook advertising

    Are Facebook ads worthwhile investing in, or would our money be better spent elsewhere?

    • How to create ads that hold attention

    People's attention spans are getting shorter by the day, so how can we create ads that attract and maintain their interest?

    • The kind of content we should be sharing on TikTok

    Is it possible to grow a following on TikTok without jumping on the trendy dances the platform is famed for?

    57 min
  • Strategic Relationships Are The Key To Success. Here's How to Build Them w/Beau Beery

    With the market on fire over the last few years, real estate professionals have been in an extremely lucky position. However, at some point, there will be a correction, and when that day comes, agents will need to rely on the relationships they've built to move forward.

    The question is, do we have the kind of relationships that could bring us business in any market? If not, how can we get to building them, stat?

    In this episode, author, content creator and multifamily investment advisor, Beau Beery shares his tips on how to build (and maintain!) strategic relationships.

    If you reconnect with the people most likely to do business with you on a consistent basis, you will be the only agent they think of when they're ready to make a move. -Beau Beery

    Three Things You'll Learn in This Episode

    • How to build a reputation that precedes us What can we do to cultivate a personal brand so strong that people know who we are and what we do without needing to tell them?

    • The key to building strategic relationships How can we prioritize building relationships with those most likely to work with us?

    • 1 effective way to maintain relationships over time How can we avoid the all-too-easy trap of forgetting to stay in contact with our strategic partners?

    Guest Bio

    Beau Beery is the owner/broker and multifamily investment advisor at Beau Beery Multifamily Advisors. A legend in the industry, Beau has an extensive track record in the multifamily investment space; experience he puts to good work through his passion of sharing knowledge. Beau is the author of Multifamily Investors Who Dominate, as well as the content creator behind the 'Beau Knows Multifamily' YouTube channel. Beau also shares endless pieces of advice and pearls of wisdom through his website, beaubeery.com.

    To find out more, go to:

    https://beaubeery.com/

    https://youtube.com/c/BeauKnowsMultifamily

    https://www.amazon.com/Multifamily-Investors-Who-Dominate-Transact/dp/1735833908

    https://www.linkedin.com/in/beauknowsmultifamily

    38 min
  • A Beginner's Guide to Marketing Retargeting: If You're Not Following Up, You're Losing Out - BIG Time!

    Putting out an ad or making a phone call is a great way to spread the word about our brands, but if we're not following up on those efforts, we're leaving a ton of money on the table.

    How can we make follow up an integral part of our marketing processes, so we never run the risk of losing top of mind awareness with our spheres? Are any follow up strategies more effective than others?

    In this episode, we're diving deep on retargeting marketing and how to do it right.

    If you don't have a follow up campaign, all of your individual outreach efforts will be nulled. -Jake Wolfe

    Three Things You'll Learn in This Episode

    • How to ensure our retargeting marketing resonates with our spheres It's one thing to retarget our marketing, but how can we make sure we're doing it in a way that helps us build a better connection and genuine relationships with our ideal clients?

    • How much to spend on retargeting When it comes to retargeting, should we be working with a particular budget in mind?

    • Where to draw the line between being present and being annoying How many emails are too many emails? How can we ensure we stay top of mind without hounding our databases?
    50 min

About Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

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Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.