Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

We've been trained to fear failure like the plague, but the truth is, we should be seeing it as a force that can propel us forwards.

That being said, changing our perceptions of failure is easier said than done, so how can we flip what we've always known on its head? Is there a right or wrong way to fail in our businesses?

In this episode, Managing Broker at Anton Agency, John Dessauer shares how to see failure as a kind of fuel.

Three Things You'll Learn in This Episode

• How to break free from the fear of failure How can we stop trying to avoid failure altogether and accept that it's an inevitable part of life?

• Why taking action will always benefit us Is there ever a time when inaction will do more to help us reach our goals?

• How to encourage our agents to take more risks Oftentimes, our agents and employees are scared that taking risks could land them in trouble. How can we empower them with the permission to make mistakes?

Guest Bio

John Dessauer is the Managing Broker/Owner at Anton Agency and the Chief Creative Officer at RealWise by The Dessauer Group. A seasoned entrepreneur, John is also the CEO of Oppenheimer Realty Capital, and is the author of two books, Real Estate H20 and The Alchemy of Wealth, and the former host of Making Millions in Real Estate on XM Satellite Radio.

To find out more, go to:

https://www.antonagency.com/

https://gosafarimarketing.com/

https://oppenheimercap.com/our-company

The new year is a great time to hit reset and start planning forward, but not before we look at all the positives that came out of this year and actually celebrate what went well for us.

What are some of our biggest wins this year, and what are the key insights we've gained from both the good and the bad?

In this episode, the Roundtable talks about 2021, and how we're using the lessons from this year to leap forward in 2022.

Three Things You'll Learn in This Episode

• Why every goal is a new starting line Everything we accomplish comes with its own set of problems. How do we take it in stride and practice gratitude?

• The goals we should be going after Are you willing to step into the unknown and do something that terrifies you in order to grow?

• How to find your tribe on social media What's the only way to produce content at scale and do it sustainably?

Moving is inevitable in a real estate transaction, but let's face it: the process itself sucks, and everyone from the consumer to the agent is well aware of that.

Is there anything we can do to simplify the process for our clients? Where do the opportunities lie for agents, when it comes to the nuts and bolts of relocation?

In this episode, we're talking about why Jake Wolfe's newest venture, FreeMoveUSA.com, might just become our new best friend.

Three Things You'll Learn in This Episode

• How to offer our clients killer value Moving is inescapable in any real estate transaction, but how many agents are actually providing a service that makes that easier for consumers?

• Why offering a moving service increases our chances of referral business If we're on hand to help consumers with their move, why wouldn't they refer us to others?

• Why moving services aren't market-specific Is there ever a time when consumers wouldn't view a built-in moving service as a win?

To find out more about FreeMoveUSA, go to https://www.freemoveusa.com/

Social media audiences are bombarded with 5000 brand impressions across all platforms. As real estate agents who are vying for a slice of that attention, is it even possible for our messages to be heard or are we just going to get drowned out in all the noise?

The good news is, you can still build on your authority and even generate cold leads if you play by the new rules of marketing. What do we need to do differently in 2022 to keep getting ROI?

In today's episode, the Roundtable talks about strategies that will help us really blow the doors off 2022, and the important foundational steps we can't skip.

Three Things You'll Learn in This Episode

• Content dissemination done the right way Warm leads beat cold $1 Facebook leads all day long. How do we publish the kind of content that adds to our authority?

• The fastest path to brand awareness and engagement In 2022, should you start a YouTube channel or go all in on TikTok and Instagram Reels?

• How to combat shiny object syndrome and focus on what gets us results With so many tactics being thrown at us, how do we focus on something we can implement and stay consistent with it?

When agents find themselves stuck in a never-ending cycle of overwhelm and chaos, it's easy to think it's a productivity problem, not an emotional clutter problem that goes all the way back to childhood.

The truth is a lack of productivity runs far deeper than what's happening on the surface, and in order to raise our productivity, we have to reset our emotional GPS.

How does emotional clutter turn into physical clutter? How do we shift into the most productive version of ourselves?

In this episode, repeat guest and host of Productive Flow, Angela Kristen Taylor returns to talk about how we can start 2022 without the emotional clutter that weighs us down.

Three Things You'll Learn in This Episode

• How emotional clutter is created You don't need to have had a chaotic traumatic childhood to have emotional clutter. From an off-hand comment by a sibling to a parent's reaction, how do our early experiences shape how we see ourselves and our productivity?

• Why goal-setting starts with your highest desired position Before we set the goal for the new year, what crucial question do we really need to ask ourselves first?

• How to solve your content problem Why is it so much easier to make content for our ideal clients when we have a specialized focus?

Guest Bio

Angela Kristen Taylor is a coach, consultant, author, speaker, founder of Integrative Productivity™ and host of Productive Flow. She guides purpose-driven entrepreneurs and sales professionals to master their personal productive flow so they can stop living in chaos and achieve ultimate security and freedom. Angela's signature method, Productive Flow, integrates emotion, energy, time and focus to help clients create natural productive flow and achieve higher levels of success in business and more importantly, in life.

For more information visit https://angelakristentaylor.com/. Listen to the Productive Flow on Apple Podcasts, Spotify or wherever you get your podcasts.

The Holidays are upon us, and with that comes the opportunity to share our brand messaging in a way that not only gives great value, but spreads cheer in the process.

That being said, Christmas marketing can easily go into sleazy territory if we're not careful. How can we send our well-wishes without coming across that way? Is it possible to differentiate ourselves from all the other agents putting out their own Christmas marketing?

In this episode, we're diving deep on how to put out more impactful marketing this Holiday season.

Three Things You'll Learn in This Episode

• How to adapt our marketing to a very 2021 Christmas This year's housing market is unique, so how can we put out festive marketing that acknowledges that?

• The key to Christmas gifting that stands out Any agent can send a run-of-the-mill, boring-as-heck soap on a rope or standard Christmas card. What can we do to set ourselves apart?

• How to show our sphere we care on any budget Is there a way to do something memorable for our spheres without breaking the bank?

Many of us talk about wanting to be wealthy, but very few of us are, and most of the time, that comes down to our mindset.

Just how much of what we say to ourselves helps make our goals a reality, and how much of it is only hurting us? Could our belief systems be sabotaging our chances of success?

In this episode, owner, coach, and speaker at Next Level Success Coaching, Brian Bogaert joins us to discuss how to stop getting in our way and cultivate a money mindset.

Three Things You'll Learn in This Episode

• How to start believing abundance is within reach Why are we so resistant to the idea that every single one of us can grow and achieve beyond our wildest dreams?

• Why we have to stop thinking in terms of need So many of our goals are tied up in what we 'need'. What if we started thinking in terms of what we want?

• Why traditional understandings of wealth just aren't sufficient What would our lives look like if we defined wealth according to what it means to us, as individuals?

Guest Bio

Brian Bogaert is the owner, coach and speaker at Next Level Success Coaching. A former 'corporate guy', Brian enjoys using the analogy of The Matrix to explain how he got out of the rat race at the age of 37 and went on to not only create financial freedom for himself, but teach others how to do it, too. With his own 'red pill' being real estate investing, Brian went from living a good life, making 6-figures, but always feeling somewhat trapped, to creating the life of his dreams, and today, he's passionate about helping others do the same, no matter what their personal ideas of freedom may be.

To find out more, go to:https://nlscoaching.com/

https://nlscoaching.com/bio/

https://www.facebook.com/brian.bogaert

https://www.linkedin.com/in/brianbogaert/

The market has faced an unprecedented over-demand this year, and as agents, we need to think about how we'll take advantage of that, going forward.

How can we position ourselves as the #1 agent in our markets, so when consumers even think about a transaction, we're the first real estate pros to spring to mind? Is there a way to do that without forking out a ton of cash?

In this episode, CEO of RealEstateCoach.com and industry legend, Bernice Ross returns to share the 7 things we can do to market our listings at a low cost (or no cost!) in 2022.

Three Things You'll Learn in This Episode

• How to use Facebook to create a living business card for your listings Single property websites have been around for years, so what's stopping us from creating Facebook business pages for each of our listings?

• 1 clever, contemporary way to get leads Thanks to nearly everything going touchless because of Covid, everyone knows how to use a QR code. How can we leverage that as part of our marketing?

• How to build a bigger following and position ourselves as local experts How can we take video testimonials about our local markets to a whole new level?

Guest Bio

Bernice Ross is the CEO of RealEstateCoach.com. An industry legend with over 30 years of experience, Bernice is a Master Certified Coach, passionate about helping agents realize their full potential. She is also an author of more than 1300 published articles on Inman News, as well as 7 books- most recently, Lead Great Virtual Meetings: The Steps You Need to Succeed. Bernice holds an MA in English from UCLA and a PhD in Educational Psychology from USC.

To find out more, go to:

https://www.linkedin.com/in/berniceross

https://realestatecoach.com/

https://realestatecoach.com/newsletter/

https://realestatecoach.com/products/newagent/

https://realestatecoach.com/?s=list+and+sell+like+crazy

Everyone talks about wanting to be successful in real estate, but when it comes down to it, most agents aren't willing to put in the work required to make it happen.

What would it take for us to turn our ideas into action, so success stops being a pipe dream and becomes our waking reality? How can we stop being our own bottlenecks in our businesses?

In this episode, Founder of Real Estate B-School and host of the Real Estate Team Builders podcast, Lars Hedenborg joins us to discuss how to stop dreaming and start doing.

Three Things You'll Learn in This Episode

• The difference between top producers and everyone else Why is it that we all have the same 24 hours, yet some people manage to reach unbelievable levels of success and others struggle to merely get by?

• How to assess whether we're really working towards our goals We all say we want to be successful, but how much of what we do on a daily basis is really contributing towards making it happen?

• Why outsourcing is more crucial than we realize How can we expect to make our biggest dreams a reality when we're spending so much of our time doing low dollar-producing activities?

Guest Bio

Lars Hedenborg is the Founder of Real Estate B-School and host of the Real Estate Team Builders podcast. A staunch believer in the idea that the traditional real estate team model is broken, Lars is passionate about coaching agents to find a better work-life balance without sacrificing success.

To find out more, go to:

https://www.realestatebschool.com/

https://www.linkedin.com/in/real-estate-coach/

To listen to the Real Estate Team Builders podcast, go to:

https://open.spotify.com/show/6b48Y4mkLEDbvXvMnrhrc4

https://podcasts.apple.com/us/podcast/real-estate-team-builders/id1378347101

We've become so accustomed to the caricature of a sleazy salesperson that sometimes it feels like it's just not possible to be a good agent and a good person. However, that doesn't have to be the case.

How can we bring our personal values into our businesses, so we're not just selling homes, but doing so in an ethical way? Is it possible to be wildly successful while staying true to our beliefs 100% of the time?

In this episode, ethical business coach and ex-monk, Martin Stellar shares how to sell homes without compromising our integrity.

Three Things You'll Learn in This Episode

• How to change the way we think about salespeople Just how much has the idea of a sleazy salesperson impacted our approach to sales, and where does it stem from in the first place?

• How to come across more respectful in sales conversations Could replacing just one word in our vocabulary show our clients we're coming from a good place?

• Why being a good person always pays back in dividends How can we put all our faith in the idea that doing the right thing is good for business, too?

Guest Bio

Martin Stellar is a coach and consultant for ethical sales and business growth. An ex-monk and former copywriter, Martin is passionate about helping purpose-driven business owners earn more money, without compromising their values. With his go-to tagline being 'I help nice people make money,' Martin's goal is to get more coaches, consultants and entrepreneurs turn their business dreams into a reality, while still being able to sleep at night.

To find out more, go to:https://martinstellar.com/