Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Having a great database is essential to success in real estate, but putting one together takes time. For the seasoned pros who have spent years building rapport in their markets, this isn't too much of a problem, but what about newbie agents?

How can new agents build a database from scratch? Who should they be reaching out to, and how should they go about those conversations?

In this episode, Founder of Likely.Ai, Brad McDaniel returns to discuss how newbies can build databases that supersize their careers.

Three Things You'll Learn in This Episode

• The key to staying in touch with our spheres no matter what How can we stay in contact with our databases in the event of another Facebook outage or similar event? Is it even possible to have total control over our communications platforms?

• How to build connections with anyone (and EVERYONE!) From the dog park to the grocery store, we're interacting with a ton of people on a daily basis. What's stopping us from getting them into our databases?

• Where to start when we're just getting started Who should be the very first people we include in our databases?

Guest Bio

Brad McDaniel is the co-founder and CEO of Likely.Ai, artificial intelligence geared towards helping real estate professionals sift through bad data to make low-quality leads a thing of the past. A highly sought-after Director of Business Strategy, Brad is passionate about problem-solving and developing successful web and mobile products.

To find out more, visit:https://www.linkedin.com/in/bradjmcdaniel/

https://likely.ai/

likely.ai/freshstart

app.likely.ai

The best way to differentiate ourselves in our marketing is by creating hyperlocal content. That being said, as most agents would agree, that can be easier said than done.

How can we create the kind of social media content that positions us as the local experts in our markets? Does a quick fix in this area even exist?

In this episode, creator of the Instagram Power Method course, Michelle Berman returns to share how to create and maintain a hyperlocal presence on social media.

Three Things You'll Learn in This Episode

• How to use hashtags (and actually see results!) Let's face it: hashtags can be a little intimidating. How should we be using them to build a bigger audience amongst the people in our local markets?

• How to engage with our local communities online How can we ensure we're really connecting with our market on a deeper level?

• When to follow back (and when it's a better idea NOT to) Who should we be following on Instagram? Does engagement require us to follow back, or is that a bad idea?

Guest Bio

Michelle Berman is the CEO of Berman Media PD, AKA the Rolls Royce of Instagram Marketing. The creator behind the Instagram Power Method Course, Michelle is a nationally acclaimed Instagram Coach, passionate about taking out the guesswork of successful Instagram strategies for real estate and mortgage pros, so they can take their social media game to a whole new level.

To find out more, visit:

https://michelle-berman.mykajabi.com/

https://www.instagram.com/bermanmediasocial/?hl=en

https://www.facebook.com/michelle.berman.75

Everyone loves relatable memes: that's why they get such great engagement! The question is, can they be used as part of our marketing strategy?

How can real estate professionals start using memes as a way to boost their public profiles and stand out to their spheres? Do social media users really want to see real estate memes, or should we be doing something else entirely?

In this episode, we're doing a deep dive into how to create the content no one can get enough of!

Three Things You'll Learn in This Episode

• How to create a meme How can we go about creating memes that genuinely resonate with our audience?

• How to gauge what's off-limits in a meme Memes are intended to spark conversations and poke fun at something, but can we ever go too far when we're using the content to market our businesses?

• What to include in our memes Where can we find inspiration for our memes? Are there set categories for the type of content people want to see?

Building a real estate team that doesn't require our constant attention is something most leaders aspire to, but no one said it was easy.

What are the biggest challenges standing in the way of aspirational team leaders looking to scale (and maybe even sell) their teams? More importantly, how can we get around those barriers?

In this episode, Executive VP of First Team Real Estate and Founder of Homearly Real Estate Group, Jay Bourgana details how he managed to build and scale not just one, but TWO teams.

Three Things You'll Learn in This Episode

• How to overcome the dark days of building and scaling a team in any market Real estate comes with the unique challenge of not only market cycles, but also seasonal cycles. How can we navigate and overcome the difficult periods as they come?

• How to set our teams up for success from day 1 Building a successful team takes time, especially if we're hoping to nurture future leaders for our organizations. How can we build a system where we encourage our teams to hit the ground running, right from the start?

• The key to building a sellable team Selling a real estate team is notoriously difficult. How can we do it, anyway?

Guest Bio

Jay Bourgana is the Executive VP of First Team Real Estate and Founder of Homearly Real Estate Group. Having started his career in banking, Jay first entered real estate in 2013, and since then he's scaled not only one, but two teams. A 'recovering' business consultant-turned-business owner, Jay is passionate about healing ill businesses.

To find out more, go to:

https://www.linkedin.com/in/jay-bourgana-519a7865/

https://www.facebook.com/jayhomearly/

https://www.homearly.com/nice-guy/

https://www.firstteam.com/agent/64850-jay-bourgana/

The real estate industry is under attack, with national companies and big tech surrounding traditional agents from all sides. However, we still have a shot at standing out to consumers if we make the right moves.

How can we stay ahead of the curve, so we're always on hand to offer consumers more value than our competitors? Is there a way for the underdog to not only survive in the wake of the onslaught, but emerge victorious?

In this episode, Jake Wolfe details how KlevrLeads is getting traditional agents on the same playing field as the industry's biggest players.

Three Things You'll Learn in This Episode

• The beauty of offering incentives How can we offer our prospective clients so much value that it works in their favor to work with us?

• Why we need to focus on solving real problems What challenges are consumers facing today, and how can we step in to help them overcome the hurdle?

• How to tailor our marketing strategies for the best results We know we have a ton of value to offer. The question is, how do we ensure enough people know about what makes us unique?

It doesn't matter how many people we call in a day: if we're not saying the right thing, in the right way, we're not going to get the results we want.

The question is, what should we be saying, and what should we be training our agents to say? Is it really possible to overcome any objection with the right script?

In this episode, Founder of Smart Inside Sales, Dale Archdekin returns to explain how we should be approaching our calls.

Three Things You'll Learn in This Episode

• The importance of curiosity Can asking good questions and being genuinely interested really change the outcome of our conversations?

• How to go beyond traditional training for our agents Teaching our agents a script is one thing. How can we ensure they're delivering it correctly, each and every time?

• Why we need to change our perspective on the word 'no' How can we stop getting down on ourselves the minute we're faced with an objection?

Guest Bio

Dale Archdekin is the Founder of Smart Inside Sales. He is also the former Director of Lead Generation for a top-5 Keller Williams Realty Mega Team and a residential real estate salesperson with a decade-long track record. Dale is passionate about helping agents reach their full potential without feeling the need to rely on manipulative tactics.

To find out more, go to:

https://www.smartinsidesales.com/

https://www.linkedin.com/in/dalearchdekin/

And for the PDF mentioned in this episode, go to:https://www.smartinsidesales.com/agentscript/

As agents, we have a ton of stories about what really happens in a transaction, and telling them could actually set us apart in the eye of the consumer. The problem is, we're so determined to show up as consummate professionals that we're keeping them to ourselves.

Why is it so important to provide our audiences with a full view of the good, the bad and the ugly of real estate deals? How can we push past the idea that we have to present ourselves as 'perfect' to get business?

In this episode, we're getting into the meat and bones of why an authentic story always gets great results.

Three Things You'll Learn in This Episode

• How to combat the fear of over-sharing How much personal information and talk of past bad experiences is too much?

• Why we need to let our audiences dictate what we share Why are we so wrapped up in thinking about what our audiences don't want to see?

• How to get into video if we're late to the party If we haven't taken the first steps towards getting comfortable on video, have we missed the boat? Is it too late to get started?

The vast majority of agents are going into calls with the best of intentions, but they're still not getting the results they want because they're approaching their conversations all wrong.

Where are so many of us making a mistake with our scripts, and what should we be doing instead? How should we structure a script when we're dealing with friends or family?

In this episode, we're talking about how to talk to people and achieve the outcomes we want!

Three Things You'll Learn in This Episode

• How to approach business conversations with friends and family What's stopping our nearest and dearest from wanting to work with us, and how can we convince them that we're the best fit for the job?

• The #1 thing to remember when someone is already in talks with another agent| How can we get the consumer to see that we're their best bet without saying anything negative about the competition?

• How to connect with consumers outside of scripted phone calls Phone calls are a great way to build connections, but they're just the first step. What else should we be doing?

The key to running a successful business that not only pays the bills but truly fulfils us lies in our mindset.

The question is, how can we tweak the way we think so we're brought closer to our goals? What does the 'right' mindset look like, anyway?

In this episode, Dallas/Fort Worth Realtor, Tim Parnell joins us to discuss how to turn our mindsets into something sexy and rock 'n roll.

Three Things You'll Learn in This Episode

• Why mindset matters more than we tend to realize What separates the mindset of a millionaire apart from that of everyone else?

• How to think like a RESPONSIBLE business owner When we're working for someone else, slacking off is met with a swift response. What happens when we're the ones at the helm?

• The importance of prioritizing our happiness as entrepreneurs Why does loving what we do make all the difference when we're trying to run successful companies?

Guest Bio

Tim Parnell is a licensed Realtor in the Dallas/Fort Worth Area. While he's only practised as an agent for the last 4 years, he has an extensive background in real estate, having first shown interest after seeing infomercials on TV growing up. His background in the industry includes home remodeling, home owning, real estate investing and home inspections. Tim has also been the host of a real estate podcast.

To find out more, go to:https://www.linkedin.com/in/timothy-parnell-39a83391/

https://www.timparnelldfw.com/

Or call him directly on 214 734 5131

Most of us got into this business to create freedom for ourselves. The problem is, once we make that a reality, we tend to lose our vision for the future, and as a result, we lose our motivation.

What can we do to regain the excitement we had when we first decided to go down the entrepreneurial path? How can we create an environment that encourages us to think outside the box so we continue to grow for years to come?

In this episode, CEO of Carrot, Trevor Mauch shares how to revive our energy, so we can stay passionate about our businesses.

Three Things You'll Learn in This Episode

• How to reframe what we think we should be doing Is it a wise decision to do more of what works, or should we be shifting gears in another direction?

• The key to assessing what's draining our energy reserves How can we pinpoint the things that are adding to our plates without feeding our souls?

• Why evergreen content is vital What is it that makes evergreen so important, and how can we start creating it?

Guest Bio

Trevor Mauch is the CEO of online lead generation hub, Carrot. An established entrepreneur with an extensive track record of building successful businesses, Trevor's true passion lies in building meaningful relationships and finding the true value of things. Trevor is the host of the CarrotCast podcast.

To find out more, go to:

https://carrot.com/

https://carrot.com/guides/energy/

https://go.carrot.com/evergreen-2/

https://carrot.com/blog/category/carrotcast/

https://instagram.com/trevor.mauch?utm_medium=copy_link