Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Most agents make one of 2 mistakes: not creating content at all, or failing to get eyeballs on the content they do share. What can we do to make these oversights a thing of the past?

How much time should be dedicated to creating content, and how can we make sure people are seeing it? Is our only option forking out tons of cash on paid advertising?

In this episode, we're diving deep on the RIGHT way to use social media marketing in our businesses.

Three Things You'll Learn in This Episode

• The BIGGEST mistake agents make on social media Are we being intentional enough about using social media channels to be social?

• How to simplify content creation What are we doing to turn content creation into a chore, and what can we do to change that?

• The TYPE of content we should share Is there a right kind of content? Could we be shooting ourselves in the foot by sharing the wrong information, or does anything go?

Connect with your hosts:

Gene: https://www.facebook.com/genevolpe

https://www.facebook.com/genevolpemedia/

https://www.instagram.com/thegenevolpe/?hl=en

Jake: https://www.klevrleads.com/

Nick: https://getamplifiedmarketing.com/

And call or text Greg on 925 915 1978

There's no doubt about it: working with listers and sellers is an agent's best bet in this market. The question is, how can we win those listings against other agents?

What can we do to differentiate ourselves in the eyes of the consumer, and is there a way to mitigate competition from the very start? How can we overcome any and every possible objection?

In this episode, we're doing a Q&A session on how to win listings in the face of competition and stubborn sellers.

Three Things You'll Learn in This Episode

• How to handle sellers meeting multiple agents How are most agents dealing with a potential client mentioning that they're getting several opinions, and what should we be doing instead?

• How to close quickly, WITHOUT pushing too hard No one wants to sign a contract under duress, so how can we close sellers without cornering them into the decision?

• The key to killing it in a listing appointment Is it possible to pre-sell ourselves before we even arrive at our first meeting with a seller?

Connect with your hosts:

Find out more about Matt at Getmicrofamous.com

And connect with Greg on 925 915 1978 or https://www.facebook.com/greg.mcdaniel.739

Very few (if any!) successful agents manage to have a work-life balance without onboarding an ISA, so if we're hoping to maximize our businesses without spending every minute of every day working, it's time to make a hire.

The question is, who should we be hiring? Can we rely on loved ones looking for work, or is that too risky? Is there a 'right' time to start looking for recruits?

In this episode, Founder of Res3t LLC and CEO of Digitally Convert, Jeff Coats shares how to leverage ISAs and take our businesses to the next level.

Three Things You'll Learn in This Episode

• How to hire the right ISA for our businesses How can we be sure the people we're hiring are the best fit for the job?

• The key thing to remember when onboarding an ISA What is the BIGGEST misconception agents have when deciding to make a hire?

• How to afford an ISA when money is tight Leveraging other people's time is the key to building a strong business, but what happens when we don't have the budget to take someone on?

Guest Bio

Jeff Coats is the CEO of Digitally Convert, a company dedicated to connecting business owners across industries to find the best ISAs for their needs. Jeff is also the Founder, author, coach, speaker and owner of Res3t LLC. He is passionate about helping people overcome limiting mindsets, so they can become the best versions of themselves- no matter what their backstory may be.

To find out more, go to:

https://digitallyconvert.com/

https://res3t.com/

https://www.amazon.com/Res3t-Principles-Guaranteed-Change-Mindset/dp/0692155074

https://www.audible.com/pd/Res3t-8-Principles-Guaranteed-to-Change-Your-Mindset-In-Order-To-Change-Your-Life-Audiobook/B08XD9QG3P https://www.linkedin.com/in/jcoatsrealestate

Connect with your hosts:

Call Greg on 925 915 1978

Find out more about Jake at Klevrleads.com

And to connect with Nick, go to getamplifiedmarketing.com or go to https://www.instagram.com/nicksakkis/?hl=en

https://www.facebook.com/Nick.J.Sakkis

You can also join his Facebook Group 'Real Estate Is a Joke'.

Our marketing makes all the difference to our results, but most agents are still going so, so wrong. The question is, how can we get it right?

How can we shake up what we think we know about marketing and paid lead gen so we can start seeing better outcomes and higher incomes? Is there merit in old school strategies, or are they only holding us back?

In this episode, Founder of Credo and online marketing expert, John Doherty shares the approach we should be taking.

Three Things You'll Learn in This Episode

• How much we should be spending on marketing Are we taking more of a risk by over-investing or under-investing in our marketing?

• Which marketing platforms to use Should we have a presence on every platform available to us, or is it smarter to stick with one or two?

• Why we need to re-think where our marketing teams are based Is it really necessary to have locally-based marketing teams, or can we cast the net further afield?

Guest Bio

John Doherty is the Founder of Credo, a platform dedicated to connecting companies with the best digital marketing providers for their needs. Having spent a decade in the industry, across agencies and inhouse at Zillow Group, John is a digital marketing expert, passionate about helping others take full advantage of everything the online space has to offer.

To find out more, go to:

https://www.getcredo.com/

Connect with your hosts:

To find out more about Matt, visit Getmicrofamous.com

And reach out to Greg on 925 915 1978

Social media branding is more important than we think, and simply being consistent isn't enough to make us stand out. Where are most of us going so wrong?

How can we take our social media strategy from below-average to next-level awesome? Should we rethink the content we're already sharing?

In this episode, creator of the Instagram Power Method, Michelle Berman returns to share the social media savvy GUARANTEED to set us apart from everyone else.

Three Things You'll Learn in This Episode

• How to create content that builds genuine relationships Could posting about every transaction be hurting us more than we realize?

• The key to becoming more consistent on social media How can we get in the habit of putting out content more regularly? Do introverts even stand a chance?

• How to keep our followers zoned in on our content What's causing our viewers to scroll past our videos before we've even shared anything of value?

Guest Bio

Michelle Berman is the CEO of Berman Media PD- hailed by those in the know as the Rolls Royce of Instagram Marketing. The creator behind the Instagram Power Method Course, Michelle is a nationally acclaimed Instagram Coach, passionate about helping real estate and mortgage professionals take their social media to the next level.

To find out more, visit:https://michelle-berman.mykajabi.com/

https://www.instagram.com/bermanmediasocial/?hl=en

https://www.facebook.com/michelle.berman.75

Connect with your hosts:

Find more about Nick's Blueprint at:

Getamplifiedmarketing.com

Get a copy of Matt's book at:

Getmicrofamous.com

Get in touch with Gene at:

https://www.facebook.com/genevolpemedia/

https://www.instagram.com/thegenevolpe/?hl=en

And connect with Greg on:

925 915 1978

As entrepreneurs, most of us have experience with the 'struggle bus': the vehicle that keeps us in a loop of pain, depression, and anxiety. The question is, how can we quit buying a ticket?

What routines can help us move forward positively, so external events stop taking us down the rabbit hole to poor mental health? How do we muster up what it takes to stay consistent with those constructive habits?

In this episode, Director of Marketing Operations at Salesmsg, Justin Zimmerman shares how his commitment to run every day for 1000 days got him off his struggle bus.

Three Things You'll Learn in This Episode

• The power of building a winning STREAK How can we set ourselves up to succeed every single day, so the positive routines we cultivate become part of our identity?

• How to take ownership of our self-care What can we do to heal ourselves when aches, pains, or poor mental health arise?

• How to get better at coaching ourselves to consistency For most of us, telling ourselves to be consistent just isn't enough. What should we do instead?

Guest Bio

Justin Zimmerman is the Director of Marketing Operations at Salesmsg. Passionate about educating and enriching other people's lives, Justin creates SaaS partnerships that build brand awareness and drive sales through agile content creation.

On a personal level, Justin has dedicated himself to a 1000+ day running streak to improve his mental health and show up as the best version of himself, every single day.

To find out more, go to:https://www.linkedin.com/in/justinzim/

https://www.instagram.com/justinzim.personal/?hl=en

https://www.salesmessage.com/get-started-now

And to get 50% off your first month on Salesmsg, go to:

smsg.work/reu

Connect with your hosts:

https://www.instagram.com/thegenevolpe/?hl=en

https://getmicrofamous.com/

https://www.instagram.com/gregmcdanielreu/?hl=en

Real estate and marketing are a package deal, so what can we do to upgrade our strategies and start seeing bigger results?

Have we been doing social media marketing all wrong, all along? How can we get better at building partnerships both online and offline, and how can we use marketing to consolidate those relationships in the long term?

In this episode, we're inviting you to a no holds barred Q&A session on everything agents need to know about marketing, partnerships, and more.

Three Things You'll Learn in This Episode

• How to foster growth on social media From the iOS update to social media algorithms, organic reach is becoming more difficult by the day. Should we abandon ship altogether and try a new strategy?

• How to create the content our followers want Our audience is different on each social media platform we use. How can we adapt our content to serve them best?

• The truth about real estate content It's impossible to get business without telling our followers what we do, but posting too much real estate content will alienate the majority of our audience. How do we strike the balance?

Connect with your hosts:

https://www.facebook.com/genevolpe

https://www.facebook.com/genevolpemedia/

https://www.amazon.com/MicroFamous-Become-Famously-Influential-People/dp/1734410302

http://getmicrofamous.com/free/

And call or text Greg on 925 915 1978

For buyers and sellers alike, a real estate transaction is an emotional experience. That being said, it's also a business deal, so as agents, it's our job to help our clients make the smartest decision possible.

How can we help our clients approach buying or selling a home from a more detached position? Is it even possible to do that? How can agents keep their own emotions out of the equation?

In this episode, veteran agent and 2021 President-Elect of the Greater Boston Association of Realtors, Melvin Vieira Jr shares how to manage the emotions that come with real estate transactions.

Three Things You'll Learn in This Episode

• How to help our clients take the emotion out of a transaction How can we help our clients put everything into perspective, so they make decisions based on logic, rather than emotion?

• How to ensure our clients have a real plan of action In this market, transactions move fast. What can we do to make sure sellers are ready to relocate as soon as possible?

• The key to keeping it professional when dealing with other agents How can we keep our clients at the center of every transaction, even when agents on the other side become a source of frustration?

Guest Bio

Melvin Vieira Jr is the 2021 President-Elect of the Greater Boston Association of Realtors. A veteran agent with 3 decades in the business, Melvin has been holding first-time Homebuyer seminars for more than 17 years, and he is passionate about helping buyers know what to expect. Melvin has been quoted numerous times by the Boston Globe, been recognized in Boston Agent Magazine's 'Who's Who', and the Worchester Business Journal.

To find out more, go to:

https://www.melvinsellsrealestate.com/

www.propertiesforsaleinboston.com

https://www.thevieiragroup.com/

You can also email him at [email protected]

Or call him on 617 283 6003

Few things boost credibility like a TV advertisement, and now that most people have a Smart TV in their homes and view their shows through apps, it's a real possibility for agents.

How do we get started with Over-the-Top television advertising, and what do we need to know before diving into the deep end? How can agents already scared of video get comfortable with the idea of being on TV?

In this episode, we're sharing how to take our video marketing to a level higher than our competitors could DREAM of.

Three Things You'll Learn in This Episode

• How to create a campaign that ranks us in the top 1% of agents in our markets What should we combine with television advertising to ensure we're the ONLY agents that come to mind when people think about real estate?

• How to get on TV without breaking the bank How does an OTT campaign compare with things like postcards, in terms of pricing?

• What to avoid when running an OTT television campaign Is there anything that would stop our campaigns from being as effective as possible?

Social media is a great lead generation tool, but if we want to see great results, we have to use it the right way. How can we start taking full advantage of the platform and put an end to generic, run-of-the-mill posts that never convert for good?

What kind of content is our audience looking for? How can we start serving our followers at a higher level so they come away with more value and we end up with more business?

In this episode, 4-time Bestselling author, renowned keynote speaker, and host of the Social Selling Made Simple podcast, Marki Lemons-Ryhal shares how to take a more personal approach to our social media strategy.

Three Things You'll Learn in This Episode

• How to answer the questions consumers are askingWhat do people want to know about real estate, and how can we get better at educating them?

• How to be consistent on social media WITHOUT being predictableHow can we become a go-to source of regular information for our audiences, and is it possible to do that without becoming repetitive and boring?

• How to convert online connections into real dealsSure, connecting with our audience through social media is great, but how can we translate that into transactions?

Guest Bio

Marki Lemons-Ryhal is a 4-time bestselling author, internationally renowned keynote speaker, and host of the Social Selling Made Simple podcast. A revered educator in the industry, Marki is a real estate cheerleader, passionate about helping Realtors use social media to supersize their businesses. Marki has been featured in Forbes, The New York Times, The Chicago Tribune, and Black Enterprise, among countless other publications thanks to her expertise, and is set to return to speaking engagements in August 2021.

To find out more about Marki, her courses, and her podcast, go to:

https://www.markilemons.com/

https://www.markilemons.com/membership

https://www.markilemons.com/blog

https://www.markilemons.com/shop

https://www.markilemons.com/books

To connect with Greg, call or text him on 925 915 1978

And find out more about Matt at https://getmicrofamous.com/