Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

For those of us who have spent years curating our databases, we're sitting on absolute GOLDMINES. The question is, why are so few of us tapping into them?

Why is it that so many agents are more comfortable making cold calls to absolute strangers than to the people who already know, like and trust us?

In this episode, we're diving deep into mining our databases and capitalizing off of the connections we've already made.

Three Things You'll Learn in This Episode

• How to strike up a conversation with old contacts Is it possible (and advisable!) to reconnect with the people in our spheres if we haven't touched base with them for years?

• What NOT to do when reaching out to our spheres Is there anything we want to avoid entirely when it comes to communicating with our databases?

• The FORD framework for effective reconnections How can we guarantee a successful conversation with the people in our databases?

If the 2020 run on toilet paper wasn't evidence enough, the vast majority of people are the furthest thing from prepared for a crisis. How can we change that?

It'll be a long time before life returns to 'normal', so in the meantime, what can we do to equip ourselves both mentally and physically for anything life throws our way? More importantly, how can we stay optimistic while doing it?

In this episode, 5-time bestselling author, Coni Meyers shares how to prepare for the worst, while seeing every single moment as a gift.

Three Things You'll Learn in This Episode

• The routine guaranteed to help us stay positive through anything How can we strengthen our inner game, so no matter what happens, we're in the right headspace to tackle our obstacles as they come?

• How to pinpoint our 'Crystalline Moments' Sometimes, even the hardest experience is a gift from the universe. How can we get into the habit of looking for the good in every crisis?

• How to prepare for disasters in advance What should we be doing to ensure we have all our essentials in place, should the need to evacuate arise?

Guest Bio

Coni Meyers is a crisis management specialist. A 5x bestselling author, her most recent book, When the Unthinkable Happens…Be Prepared, Be Ready! Aims to equip readers with the necessary skills to handle anything life throws their way. Coni is also a leadership clarity strategist, and has over 4 decades of experience in supporting both individuals and businesses.

To find out more, go to:https://ckmsolutionsgroup.com/

https://www.facebook.com/groups/2774511749269117

https://www.amazon.com/Coni-K-Meyers/e/B00S1U28G0?ref=sr_ntt_srch_lnk_1&qid=1630678076&sr=1-1

The only thing that hurts more than seeing someone in our database choose to work with another agent is seeing them opt to pay a 9% convenience fee to iBuyers when we're debating dropping our commissions just to stay afloat.

The reality is, tech companies are coming for our business, and getting results while doing it. What can traditional agents do to combat their attempts? Is there a way to beat them at their own game?

In this episode, we're weighing in on how to not only survive, but thrive in a time when our biggest competitors are big tech companies.

Three Things You'll Learn in This Episode

• The approach we SHOULD be taking as traditional agents Is complaining about iBuyers really going to change the situation, or could we be doing something more productive, instead?

• How to become an educator to our markets Traditional agents might not be iBuyers, but we certainly understand their business models. What's stopping us from using our knowledge to help the consumer navigate the space?

• The key to staying top of mind Big tech companies have massive marketing budgets. How can we compete with them and stay top of mind for our spheres?

Real estate agents are competing for consumer eyeballs with other Realtors, Zillow and venture-backed platforms. If they have to do a Google search to find you, you've already lost.

How do you become the first real estate agent they think of before they even do a Google search? By leveraging your position in the community, and becoming the digital mayor of your market.

One agent increased his market share by 30% and grew his sales by 68% by capturing what makes his local area so special. How can you implement this strategy in your own business and neighborhood?

In this episode, we're joined by entrepreneur, marketer, Vice President of Sales at Veugeler Design Group and partner at The Faces Of, Brain Weiss. He reveals how to gain visibility and authority in your market, and how that can give you an amazing, sustainable business.

Three Things You'll Learn in This Episode

• How to put your community in the center of your content As a real estate agent, people tell you why they want to live in your market and what makes it so special. Why not create content with that?

• Why Brian Weiss focuses on intentionally simple content Can we create effective community-driven content without video?

• The strategy that took one agent from 500 to 8000 website visitors How can you create authority, relevance, connectedness and visibility in your market by positioning yourself like the human interest of a small town newspaper?

Guest Bio

Brian is an entrepreneur, marketer, Vice President of Sales at Veugeler Design Group and partner at The Faces Of. The Faces Of is a system for expanding one's leadership, influence, visibility, relevance, and community reach. The Faces Of has helped agents grow their sales by up 68% over one year and a sales volume by over 61%.

For more information, visit https://thefacesof.com/ and to reach Brian directly send an email to [email protected].

Real estate is a relationships business, and not only when it comes to our clients. If we can build strong relationships with vendors in our markets, we're setting ourselves up for unbelievable results.

How can we leverage our relationships with vendors to set ourselves up as the go-to real estate pros in our areas, and how can we translate those partnerships into marketing content? What are the options available to newbie agents who might not have relationships with vendors yet?

In this episode, we're sharing how to create relationships with local vendors that ensure EVERYBODY wins!

Three Things You'll Learn in This Episode

• How to reach out to the top vendors in our markets Partnering with great vendors is simple enough if we have experience working with them, but how can newbie Realtors with no existing relationships get a piece of the pie?

• How to tell if a vendor is legit How can we be sure the companies we're referring our clients to are actually doing what they say they will if we haven't worked with them before?

• How to create content around our vendors WITHOUT using video Is there a way to leverage our relationships with local service providers outside of video content?

To take advantage of Jake's offer mentioned in this episode, use the promo code: REU Marketing Roundtable

People get into real estate because they're attracted by the idea of time and money freedom, but unfortunately, most agents get a taste of the time freedom, abuse it and never get a real taste of financial freedom.

What is it that separates those who achieve their biggest goals from everyone else? How can agents stay focused on their dreams and commit to the actions that can make those a reality?

In this episode, serial entrepreneur and host of the Super Agents Live podcast, Toby Salgado shares how to zone in on our wildest aspirations.

Three Things You'll Learn in This Episode

• How to get clear on our 'why' We may have an idea of what we want to achieve, but are we committed to the reason behind that desire?

• How to identify what we're willing to sacrifice in the name of success Reaching our goals always requires some kind of sacrifice. How can we get clarity on what we're prepared to give up?

• The importance of investing in ourselves We stand to gain a ton by investing in ourselves. The more pressing question is, what do we stand to lose if we don't?

Guest Bio

Toby Salgado is a serial entrepreneur, author and host of the Super Agents Live podcast. Toby is also an entrepreneur mentor, passionate about helping business owners achieve everything they set their minds to, blasting through their self-imposed limitations in the process.

To find out more, go to: https://tobysalgado.com/

Agents in every market are developing IDX websites - and that's exactly why we should avoid them at all costs.

Why are so many real estate pros falling for the trap of an IDX website, and aside from the fact that the online space is saturated as is, why is investing in one a big mistake? What should we invest in instead?

In this episode, we're going deep on why IDX websites are a bad idea and listing the places where we should be channeling our energies.

Three Things You'll Learn in This Episode

• The foolproof strategy GUARANTEED to get more people reaching out to us Can going deep on just one message get us more business than we ever imagined?

• The #1 place to channel our marketing budgets (that ISN'T an IDX website) If we're not spending $500 to $1500 on an IDX website every month, where should we direct those funds?

• 1 thing to change on our social media pages TODAY Are we unwittingly turning people 'off' of our social media presence before they've even seen our content?

Most of us see ourselves as free because we're not shackled in the physical sense, but the reality is, the vast majority of real estate pros (and even human beings, more generally) are living in a constant state of mental prison.

What does that actually mean, and more importantly, how did we get to this point? What is mental prison stopping us from achieving, and is there any way to break free, for good?

In this episode, author of Exit Plan, Michael Morawski shares how to stop getting caught up in the confines of our own minds.

Three Things You'll Learn in This Episode

• How to make a bigger impact in the world What does it take to make a real difference in people's lives? Is there a limit to how much of an impact we can make?

• What mental prison looks like among real estate pros Are we failing to reach our goals because we're not good enough, or simply because fear is stopping us from trying in the first place?

• How to practice gratitude every single day How can we shift our energy from lack and limitation to the things we've already achieved and are most thankful for?

Guest Bio

Michael Morawski is a trainer, entrepreneur, public speaker, personal coach and the author of Exit Plan. A real estate industry veteran, Michael is passionate about helping others overcome their self-imposed limitations so they can reach their full potential and pay it forward by making a positive impact. Michael is the Founder of My Core Intentions and the host of the Insider Secrets podcast.

To find out more, go to:

https://mycoreintentions.com/

https://mycoreintentions.com/exitplan

Or connect with him on:

https://www.instagram.com/mike.morawski.54/

https://www.linkedin.com/in/michael-morawski

https://www.facebook.com/mycoreintentions

You can also email him directly at

[email protected]

Content creation is the key to successful real estate marketing, so if we're hoping to see results, it's time to hop on the bandwagon.

The question is, what type of content is most likely to get us engagement? How can we ensure we're creating the kind of content our audience even wants to see?

In this episode, we're going deep on content creation and strategizing ways around the things stopping us from getting started.

Three Things You'll Learn in This Episode

• Where to find inspiration for content Putting out regular content is a non-negotiable for successful marketing, but what should we be sharing in the first place?

• How to stop obsessing over social media critics For many of us, the reason we avoid creating video content is because we're afraid of online critics. How can we move past that, once and for all?

• Why we should all aspire to be 'grocery store famous' What does it mean to be 'grocery store famous', and more importantly, how do we get to that level?

Agents have used technology to bolster their marketing for years, so it should come as no surprise that tech companies are eager to take back control and get a slice of the pie. The only question is, how can agents compete with them?

Are small teams destined to fail in the face of big business competitors, or do we both stand to win? Just how big of an advantage do iBuyers have, and what do human agents have that tech players don't?

In this episode, repeat victim of the show and host of the Agent Investor podcast, Tom Cafarella shares how to continue to thrive when tech companies are determined to take the market.

Three Things You'll Learn in This Episode

• Why iBuyers are outbidding mom and pop investors What do iBuyers stand to gain by outbidding investors, especially when the bids seem like a poor decision?

• How to hit iBuyers in their weak spot iBuyers have a ton of advantages over us, but they do have a weak spot, too. What is it, and how can we take advantage of it?

• The market GUARANTEED to keep seeking out human agents Which market segment is most likely to work with real agents in the long term?

Guest Bio

Tom Cafarella is an entrepreneur, speaker, podcaster, coach, and seasoned real estate investor. In addition to being the founder of Ocean City Development, Tom is also the founder/broker of Cameron Real Estate Group, where he leads a team of more than 200 agents serving greater Boston and Massachusetts. Tom is the host of the Agent Investor podcast.

To find out more, go to:

https://m.facebook.com/tommy.cafarella

https://agentinvestor.podbean.com/

http://www.tomcafarella.com/

https://www.cameronrealestategroup.com/tom-cafarella/

https://www.linkedin.com/in/tom-cafarella-oceancitydevelopment-110835a9/

https://m.youtube.com/channel/UCBaMfwcNTLed8O5XtpRVtfQ

And to connect with your hosts, go to:

Getmicrofamous.com for Matt

https://m.facebook.com/genevolpe for Gene

And call 925 915 1978 for Greg