Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Airbnb has made it easier than ever before for short-term rental property owners to reach a wider audience, and as a result, those who use the platform the right way stand to see a next level ROI.

The question is, what is the 'right' way to use Airbnb, and is there a wrong way to go about it? How can we use the platform to guarantee cash flow, and how can we sidestep potential mistakes along the way?

In this episode, co-host of Real Estate Divas and President of Capricorn Mortgage Investments, Kristin Gerst shares her top tips for how to use Airbnb as the ultimate cash cow.

If you use real estate as a tool to create cash flow, you don't have to be a Realtor for the rest of your life. -Kristin Gerst

Three Things You'll Learn in This Episode

• 2 things we need to know before buying an Airbnb rental property What can we do to ensure we're setting ourselves up for a phenomenal ROI when purchasing short-term rental properties?

• How to weigh up the costs of a short-term rental property Is there ever a time when paying above a property's value could be beneficial to us?

• The unfortunate truth about many Airbnb resources How many of the paid resources on running short-term rentals actually contain the right information, and where should we be looking for information, instead?

Guest Bio

Kristin Gerst is the President of Capricorn Mortgage Investments and Managing Partner of Preston Roman Holdings. A longtime real estate investor, Kristin first joined Airbnb in 2017, and today, she owns 12 flourishing short-term rentals in uptown Texas and has begun managing short-term rentals for other investors. Kristin is the co-host of the Real Estate Divas show, and is passionate about sharing her knowledge with aspiring investors looking to follow in her footsteps.

To find out more, go to:

https://www.linkedin.com/in/kristin-gerst-a2a6a66/

https://www.instagram.com/kristingerst/?hl=en

https://www.youtube.com/c/realestatedivas

https://capricornmortgageinvestments.com/

You can also contact Kristin on:

[email protected]

[email protected]

Resources mentioned in this episode:

https://www.airdna.co/

We can't expect to boost our credibility if we're not willing to put ourselves out there, and thanks to social media, it's never been easier to do just that.

The problem is, many of us are still anxious about getting started with content creation. What's the root of those concerns in the first place, and how can we put them to bed, once and for all?

In this episode, we're diving into content creation 101, because in 2022, that's something we should all be doing.

There's so much content out there to tweak and make your own, so sit down, pick a topic and fill in the blanks with your expertise. -Jake Wolfe

Three Things You'll Learn in This Episode

• Why getting over ourselves is the first step to getting started Do we really have absolutely nothing to say, or is that just our ego stopping us from taking the plunge?

• Where to get inspiration for content What's stopping us from putting our own unique spin on something that's already out there?

• 1 thing to remember as a new content creator How can we stop comparing ourselves to longtime content creators and just focus on getting started, already?

When it comes to building influence in real estate, or any industry, for that matter, few tools are as effective as podcasting. Where else would we have the opportunity to not only position ourselves as thought leaders, but provide a platform for others in our network?

The problem is, while the benefits of podcasting are undeniable, the vast majority of agents aren't jumping at the chance to get started. What's holding them back?

In this episode, we're talking all things podcasting and personal branding with On Air Brands CEO and fellow podcaster, Erik Cabral.

You don't have to have millions of eyeballs on your content to make a massive impact. -Matt Johnson

Three Things You'll Learn in This Episode

• The benefits of being micro-famous What's more likely to bring us tangible results: appealing to a mass audience, or niching down?

• How podcasters position themselves as connectors Could podcasting set us up as a valuable resource to other real estate professionals?

• How to stay consistent when putting out content Putting out content on a weekly basis is non-negotiable, but it's also easier said than done. How can we make content creation a part of our routine and stick with it?

Guest Bio

Erik Cabral is the Founder of Media Agency, On Air Brands. A legend in the podcasting space, Erik first explored the tool when he entered real estate, and today, he's passionate about educating others in how to leverage podcasts in their own business. A host, co-host and producer for a number of top-rated shows, Erik is also the founder of the innovative networking and podcasting event, PodMAX.

To find out more, go to:

https://www.erikcabral.co/about

https://onairbrands.com/

You can also contact Erik directly at [email protected]

Many real estate agents are always seeking that secret, lightning-in-a-bottle formula that will skyrocket them and grow their businesses in a flash, but it simply doesn't exist. We don't need some magical tool to make our dreams come true, if there's any magic bullet at all, it's hidden in the actions we take every single day.

What are the simple things that are guaranteed to change the results we're getting? How do we take ownership of our time and make our success inevitable?

In this episode, the REU Marketing Roundtable talks about the "magic bullet" to grow your business and why it's closer to us than we think.

The real magic bullet to anything is consistency and daily habits. If your objective is to grow your business, but your daily habits don't reflect that, then you need to make a change. -Nick Sakkis

Three Things You'll Learn in This Episode

• Why consistency matters What tiny but mighty activities will propel us to epic success in the shortest amount of time?

• How to measure and refine everything you do How do we deconstruct our results so we can be sure we're doing the right things every single day?

• The secret to being the best versions of ourselves Accountability begins with ourselves. Why do we falter at our goals when we start breaking promises to ourselves?

Real estate investing can be a tough game, especially on the commercial side of things, but for women investors in the male-dominated space, boosting credibility and building a portfolio can be even more difficult.

What are the additional barriers women face in real estate investing, and what can be done to kick those hurdles to the curb? What can men in the business do to help bring about a much-needed transformation in the space?

In this episode, CEO of TM1 Properties, Amy Tiemann shares how women can get ahead in the traditionally male sector.

Once you stop marketing yourself, it takes a long time for people to remember who you are. -Amy Tiemann

Three Things You'll Learn in This Episode

• Why male real estate pros need to be better at uplifting their female peers What can male real estate investors do to level the playing field and ensure everyone has an opportunity to succeed?

• The importance of having chutzpah How can investors of every gender, race, creed and sexuality feel more empowered to stand their ground in transactions, even in the face of added hurdles?

• 1 way to get started as a woman in real estate investing What's the #1 thing women can do to build their profile in a male-dominated niche?

Guest Bio

Amy Tiemann is the CEO and President of TM1 Properties. With experience in commercial real estate stretching back nearly 2 decades, Amy is passionate about what she does, and is known for turning 'ugly' apartments and commercial buildings into better ones. Amy is also passionate about transforming communities, and when she invests in properties, she invests in their surrounding areas, too - particularly with the local schools.

To find out more, go to:https://tm1properties.com/

https://www.linkedin.com/in/amy-tiemann-911b566/

https://www.instagram.com/tm1properties/

Real estate agents constantly find their content drowning in the noise because the majority are sharing the same thing - transactional, procedural content that's helpful but not necessarily what will pique the interest and attention of the consumer.

If we want our market to stand out - we have to lead with what the consumer wants. If we're not giving the consumer what they want, we won't even get a chance to show them what they need, let alone get hired.

How do we actually gain an understanding of what the consumer is looking for? What kind of content falls into the want-to-know category, and how is it different from the need-to-know content so many agents are sharing?

In this episode, the roundtable discusses the kind of content that cuts through a noisy, crowded marketplace.

Your marketing upfront has to be attractive enough for them to even become aware that you exist because there's thousands of agents in your market saying the exact same thing. -Nick Sakkis

Three Things You'll Learn in This Episode

• How to actually tap into what consumers want Keying into what the consumer wants is impossible without listening. How do we actually pay attention and uncover what they are looking for?

• The real estate content that's exploding right now Instead of making our content all about the details of the real estate transaction, what kind of content is the consumer actually responding to right now?

• How to share content at the right point in the funnel At what point in the marketing funnel can we start sharing content that showcases our ability to handle a transaction at the highest level?

By now, every agent should have some kind of social media presence, but it's not enough to simply have a profile. If we want to use social media to boost our business, we have to work the platforms we're on.

The problem is, when it comes to creating the kind of content that not only draws attention and gains a following, but paves the way for more business, most agents are still stumbling around in the dark.

So, how should we be using social media?

In this episode, New Jersey Realtor, brand strategist and social media guru, Ed Stulak shares his top tips for social media success.

"Don't overthink your social media, just start doing something!" -Ed Stulak

Three Things You'll Learn in This Episode

• The key to growing a dedicated following Does gaining a bigger following come down to nothing more than being our authentic selves, or is there something else we can do to attract a wider audience?

• 1 way to build offline relationships from online conversations Can we turn our online interactions into real-world relationships that translate into business opportunities?

• How to be more personable on social media It's one thing to share content that attracts social media users; how can we show them we're approachable for one-on-one conversations?

Guest Bio

Ed Stulak is a New Jersey licensed Realtor and a social media star in the real estate space. Along with selling real estate, Ed teaches agents in the US and abroad how to build and scale a personal brand, and an online presence that stands out., through his online course, Instagram For Real Estate.

To find out more, go to:https://edstulak.com/

https://igrecoaching.com/

https://www.instagram.com/edstulak/?hl=en

https://www.youtube.com/channel/UCE5TbhJXo64E1KqNzQEt3tA

We saw a lot of interesting changes in real estate last year, and as a result, many agents were forced to adapt to stay in the business. The question is, as we head into a new year, which of those adaptations worked?

Which marketing strategies should we be taking into 2022 with us? Is there anything we should be leaving behind?

What do industry newbies need to know as they begin their journeys in real estate?

In this episode, we're diving deep on what worked best in 2021, so we can create our game plans for the year ahead.

"Think of yourself as a media company first and foremost: you just happen to sell real estate." -Nick Sakkis

Three Things You'll Learn in This Episode

• The art of personal branding How can we make ourselves so attractive that clients come to us, rather than the other way around?

• 1 way to boost authority as beginners Is it possible to boost our credibility when we're just starting out?

• Where to strike the balance between learning and doing How can we continue to develop our knowledge while taking practical steps towards our goals?

Real estate agents work too hard to not have something generating income in the background, and this is where investing comes into play.

We're active participants in the real estate ecosystem, so we're in the prime position to capture some of the deal flow and relationships in the market and use them to increase our net worth.

If you're starting from a low net worth, how do you get a property under your belt? How did a struggling salesman visualize his way into a successful investing operation?

In this episode, we're joined by investor, broker, mentor, and consultant, Nick Cooley. He talks about his journey, from sleeping in his car to building a thriving business.

Three Things You'll Learn in This Episode

• Why it's smart to take on both real estate investing and retail Most people become agents first, then investors. Why did Nick become an investor first, and then get into the retail side of things?

• How to create a stable foundation to invest in real estate What's the biggest misconception people have about passive income, and what do we have to do before we go after the bigger deals and transactions?

• The power of having a well-defined buy box as an investor How do we turn the people we know in our markets into our own prospectors for deals?

Guest Bio

Nick Cooley is an investor, broker, mentor, consultant and the President of Team Cooley Properties in Denver, Colorado. Nick is excited to bring an investor's perspective to the large and important financial decision as to where to live, raise a family, enjoy the occasional dinner party... whatever! Buying or selling a home is important not only for the financial implications, but also in the measure that it is the main place where we spend our lives.

For more information, follow @imnickcooley on Instagram.

In 2021, real estate was a wild and unpredictable ride, but it was also a really good year to capture a lot of opportunity. While we don't have a crystal ball to know how 2022 will go, we can position ourselves to win under any market conditions.

What are the highest income-producing marketing activities we need to dial in this year? How do we create content that generates referrals?

In today's episode, we close out 2021 with a look forward into propelling our businesses in the New Year!

Three Things You'll Learn in This Episode

• What we can expect from 2022 in real estate Can real estate agents compete with the institutional buyers snapping up tons of property?

• The blueprint for success with short form content How can we leverage simple video content and go from unknown to powerhouse authority in our markets?

• How top producers focus on their highest income producing activities Instead of sinking time into tasks we can easily and affordably leverage out, what do we need to be doing as business owners?