REAL MARKETERS

Key Takeaways:

1. Stop trying to copy someone else's career path. Be yourself. Find what you're passionate about and work hard at it.
2. The media environment has dramatically changed how consumers buy anything and we need to make sure our marketing tactics have evolved to account for this change. Every purchase is now a considered decision.
3. ROI may not be the best metric for marketing to be evaluated on and given the short tenure of most marketers (2.6 years) we need to make sure we're using the most accurate metrics to prove our value.

Full Shownotes:

https://www.lumavate.com/podcasts/purchase-considered-decision/

We're back with Part 2 of our special two-part "Future of Mobile" series! Think of it as your crystal ball into where mobile is headed from some of the brightest marketing and tech leaders. This week we're hearing from brands like GE, Choice Hotels, Facebook, Pinterest, DroneDeploy and more on where they think mobile is headed. Then, we'll be back with our regular episodes of Mobile Matters and we have some incredible interviews lined up with more marketing and tech leaders.

Did you guys watch this week's Apple Event? All of the buzz around the iPhone 11's camera got me thinking...why do we as marketers think that we need to spend hundreds of dollars and dozens of hours on creating the perfect setup for our video strategy? It's honestly the thing that keeps us from doing it in the first place! Which is absolutely crazy, because every single one of us has a super powerful (and getting more powerful!) camera in our pockets right now! Here are my tips on how you can get started with upping your video strategy game today, no additional budget required.

We're back with a special two-part episode of Mobile Matters and this week we're talking all about the future of mobile and hearing directly from some of our previous guests on the show. Think of it as your crystal ball into where mobile is headed from some of the brightest marketing and tech leaders. This week we're hearing from AT&T, Oracle, Crayola, Samsung, and Merkle and next week we'll hear from a few more. Then, we'll be back with our regular episodes of Mobile Matters and we have some incredible interviews lined up with more marketing and tech leaders.

I've been thinking a lot lately about how organizations can get so overwhelmed when it comes to implementing new technologies within their business. What should we be focusing on? Is it too new? How do we get started? Are we too far behind? All of these questions are totally valid...but I'm tired of people asking instead of doing! So this week, I'm sharing my three mobile table stakes that every organization should absolutely start with when it comes to their mobile strategy. Once you've got these in place, the rest of your strategy will fall into place!

Happy Labor Day! I hope most of you are out enjoying your three-day weekend. Since I'm also taking advantage of the extra day off with my family, this week's episode is another From the Cutting Room Floor special. When I spoke with Campbell Soup Company's Matt Pritchard for his episode which launched a few months ago, I didn't have time to fit this snippet in about where he sees the future of mobile heading. It's a perspective I think we could all do well to listen to, so I hope you enjoy!

OK, let's be honest: if we're not utilizing text to communicate with our customers, we're missing out big time. Think about it! An average of 98% of text messages are read. NINETY-EIGHT PERCENT! Wouldn't we kill to have that kind of open rates on any given email campaign? On today's episode of Strong Opinions, I'm doing a deep dive into how you can get started with your first SMS campaign, and think differently about SMS if you're already doing it.

This is a special episode of Mobile Matters because we're going back to the cutting room floor for this episode and sharing content from one of our previous episodes with the Chief Experience and Marketing Officer at MGM Resorts International, Lilian Tomovich. In this episode of Mobile Matters, we're talking with Lilian about who has influenced her career and the advice she has for the next generation of marketing leaders.

What if I told you that I just drew inspiration from some B2B website copy from an Ariana Grande song? Seriously! This week on Strong Opinions, I'm talking about how as marketers, we need to be aware that no matter what industry or business we're in, we can draw inspiration from the world around us, because we're selling to other humans! And who doesn't love a little Ari?

This is a special episode of Mobile Matters because we're going back to the cutting room floor for this episode and sharing content from one of our previous episodes with Vice President, Fellow at eBay, Senthil Padmanabhan. In this episode of Mobile Matters, we're talking with Senthil about his advice for developers.