REAL MARKETERS

We spent so much time obsessing about the first REAL marketer we would feature in the first episode. The first episode really helps set the stage for the entire show. It provides listeners with a glimpse of what to expect in future episodes and can influence whether or not they continue to listen to the show. It was a big decision. That's why we decided to have the first episode share how Stephanie is a REAL marketer.

We had BIG plans for the podcast at the beginning of 2020. We were going to completely change the podcast brand, overhaul the show focus, and so much more. And we had only planned on taking a hiatus for a few months at the beginning of the year and then coming back with the new podcast in the spring. Let's just say 2020 hasn't gone exactly as planned for the podcast or anyone's marketing plans overall. The good news is that we're finally ready to introduce you to our new podcast brand that is countless months in the making...REAL MARKETERS. Each week, we're going to interview marketers who move fast, ask for forgiveness rather than permission, get sh*t done, have tons of crazy ideas, and drive incredible results. Trust us...it's going to be the best 30 minutes of your week.

Key Takeaways:

1. You should constantly ask yourself how you can do things differently. Don't become complacent and wait until something stops working before trying out a new idea.
2. Being a manager isn't always as much fun as you likely think it is and not everyone is cut out to be a manager.
3. If you're not best friends with your sales leader then you're not doing your job. You should be 100% aligned and holding each other accountable. That's the only way for both of your to be truly successful.

Full Shownotes: https://www.lumavate.com/podcasts/marketing-sales-best-friends/

Key Takeaways:

1. Being a marketing leader and a mom at the same time is hard. Find what works best for you and your family.
2. There is no magical "viral" button in marketing.
3. It's rare for a true marketing emergency to exist. Unless you are accidentally posting drunken tweets on your company's Twitter account then it can likely wait until tomorrow.

Full Shownotes: https://www.lumavate.com/podcasts/being-marketer-mom-more/

Key Takeaways:

1. Tech startup life isn't as glamorous as TV, movies, and social media make it out to be because it's really HARD to take a company from inception to a behemoth in the industry.
2. Niches makes riches. You've got to focus your marketing efforts and not try to be all things to all people early on in your company's history.
3. There is no excuse for bad marketing anymore. There is more than enough data available to help you make informed decisions.

Full Shownotes: https://www.lumavate.com/podcasts/niches-make-riches/

Key Takeaways:

1. Marketing isn't as glamorous as social media can often make it seem.
2. Proactively share what your competitors are doing from a marketing perspective with the senior leaders at your company. This allows you to control the narrative about why your brand is or isn't using that specific channel or tactic.
3. The value of your "yes" is determined by how many times you say "no."

Full Shownotes: https://www.lumavate.com/podcasts/silver-bullets-marketing-dont-exist

Key Takeaways:

1. No two product marketers are the same. And they shouldn't be! Because every product and business' goals are different. There is so much that goes into product marketing, and–Yoni says it best–it's so much more than writing one-pagers.
2. Tracking from "closed won" to product enablement is key. You need a full-picture view of your customer journey in order to really see if your product marketing strategy is effective or not.
3. Ultimately, if your product marketing goals don't align with the sales goals, it's all for nothing.

Website: https://www.lumavate.com/podcasts/product-marketing-go-to-market-strategy/

Key Takeaways:

1. The stigma around mental health needs to continue to change so more people feel comfortable about sharing their own mental health challenges and seeking help.
2. Technology can be a crutch for all of us to avoid dealing with a project, difficult situation, etc.
3. You won't get promoted for doing your job. You get promoted for exceeding expectations in your job. If you want to grow, then you have to do more than what's asked.

Website: https://www.lumavate.com/podcasts/getting-real-mental-health/

Key Takeaways:

1. Imposter syndrome is REAL. If you're pushing yourself outside of your comfort zone in your career then you're likely going to feel this way at some point. Don't freak out. Work hard and you'll succeed.
2. Don't ignore recruiters. It doesn't hurt to take a call from a recruiter no matter how happy you are in your current role.
3. Inbox Zero isn't for everyone. It's OK if you'll never have Inbox Zero.

Website: https://www.lumavate.com/podcasts/cmo-by-30/

Key Takeaways:

1. Everyone has an opinion about marketing no matter their expertise. Learn how to respectfully push back and use data to prove your point.
2. There is so much marketers can learn from each other. We all need to start sharing with each other more. No one is an expert at everything.
3. Embrace failure. You're going to fail at marketing a lot in your career. Learn from it and adapt quickly.

Website: https://www.lumavate.com/podcasts/stop-being-order-taker/