REAL MARKETERS

Remember a few years ago when you thought QR Codes were dead and there was never a reason to use them? Well they're back from the dead and deserving of a second chance.

This is a special episode of Mobile Matters because we're going back to the cutting room floor for this episode and sharing content from one of our previous episodes with Chief Evangelist and Co-founder at Terminus, Sangram Vajre. In this episode of Mobile Matters, we're talking with Sangram about finding balance between your life and career.

All of us have unengaged subscribers on our email lists that we're continually to send emails. It's time for that to stop and for all of us to start removing unengaged subscribers from our email lists, but not without giving a break-up email a try first.

Key Takeaways:

1. Account-based marketing (ABM) is really how B2B marketing should be done. We need to stop trying to market to 10,000 people and focus on marketing to the top accounts that we really want to land for our business.
2. It's a privilege to earn a customer's mobile number. Use it wisely.
3. A lot of today's marketing is boring. We need to all strive to bring true creativity and innovation to our marketing efforts so we can WOW our customers.

Full Shownotes: https://www.lumavate.com/b2b-marketing-insights/

Burger King's marketing team is absolutely on fire. What they've done with their Whopper Detour, Burn that Ad, and Impossible Whopper campaigns combined with their inventive Super Bowl commercial has been some of the best marketing I've seen in years. And it doesn't look like they have any plans to stop pushing the envelope anytime soon. No matter your industry, there is a ton you can learn from what they're doing.

Key Takeaways:

1. The benefits of voice aren't only for consumers. You can benefit a ton from having a voice strategy because you'll be able to get real-time insights on what questions your consumers are asking and not asking about your brand.
2. Enterprise organizations are using voice to provide training assistance for employees enabling them to ask Alexa questions about a recent training.
3. The future of voice will likely take into account voice inflection and connected device information which could enable it to provide you an even more personalized experience.

Full Shownotes:

• https://www.lumavate.com/building-voice-strategy-part-two/

Native Mobile Apps are dead. You might be laughing me out of the room right now, but I'm serious! There have been some undeniable consumer behavior shifts away from native apps in the past few years, and if you're a brand that has an app in the app store, you've probably noticed that in your abysmal adoption and engagement rates. So, consumers aren't going to the app store anymore but brands still need a way to connect with them on mobile...kind of a moot point, right? Well, not quite! On this week's episode of Strong Opinions, I'm talking about some important mobile trends that you need to take into consideration when thinking about your next mobile project, the role of new web technologies in this shift (hello, Progressive Web Apps), and how brands can continue to engage their consumers on mobile without becoming slaves to the app store.

Key Takeaways:

1. Voice has the potential to really transform how brands engage with consumers. It has the discoverability of the app store and the manageability of the web. Plus, it doesn't require you to constantly buy a new device or upgrade software for it to always work.
2. Each of the major tech waves that we experience are truly just building upon previous ones. Nothing is as "new" as we may think.
3. If you don't have brand guidelines for voice, then you need to start working on them. Your voice strategy is another extension of your brand and its importance is going to continue to grow over time.

Full Shownotes:

• https://www.lumavate.com/building-voice-strategy-part-one/

How many times have you seen a fellow marketer post an image of their entire tech stack on LinkedIn or share it in a conference presentation? But, how helpful is that really? Does sharing a bunch of logos of martech that you use actually help other marketers? My opinion: Absolutely Not. That's why I firmly believe if you're going to share your tech stack then you need to share the details on why you're using each piece of software, what resources you need to manage it, and how it's actually helping your business. And that's why I'm sharing all of that information with you on this episode of Strong Opinions.

We're getting ready to launch our second show! Check out a quick sneak peak of what you can expect with Strong Opinions before the first episode launches in a few days.