REAL MARKETERS

Key Takeaways:

1. Life is too short to not love what you do. Find a career that you're passionate about and work won't actually feel like work. Getting paid to do what you love is an incredible feeling.
2. Make sure you're asking what difference this will make to customers before you embark on a new digital project. If your customers won't find value in what you're doing then why are you doing it?
3. Don't stress if you don't happen to know everything. No one does. Focus on the basics in your field and then find an area where you can become an expert.

Full Shownotes:

• https://www.lumavate.com/podcast/why-you-should-say-no/

This is a special episode of Mobile Matters because we're going back to the cutting room floor for this episode and sharing content from one of our previous episodes with the Chief Experience and Marketing Officer at MGM Resorts International, Lillian Tomovich. In this episode of Mobile Matters, we're talking with Lilian about the importance of digital acceleration and how MGM Resorts has made digital acceleration a major component of their business.

Full Shownotes:

• https://www.lumavate.com/podcasts/digital-acceleration/

This is a special episode of Mobile Matters because we're going back to the cutting room floor for this episode and sharing content that we couldn't fit into the original episodes. In this episode of Mobile Matters, we're talking to Ada Rose Cannon and Dan Applequist at Samsung about how we need to think about increasing diversity in tech as well as their advice for every developer.

Full Shownotes:

• https://www.lumavate.com/podcasts/diversity-tech/

Key Takeaways:

1. While the app store definitely served a purpose when it was first launched 10 years ago, the app ecosystem now holds brands hostage. It's time for all of us to take back our publishing power and truly own our app experiences and progressive web apps (PWAs) are one way to make that possible.
2. We can change consumer behavior on the web. It doesn't happen overnight, but it can be done and it will happen faster if it means the consumer is getting a MUCH better user experience.
3. The web must be accessible to all users throughout the world. This means we have design and build our web experiences to work on everything from the latest iPhone to a smartphone that is 4-5 years old.

Full Shownotes:

• https://www.lumavate.com/web-accesible-everyone/

Key Takeaways:

1. The web has advanced tremendously over the past few years and it's imperative that all of us better understand what's possible on the web today.
2. We have to be in the mindset of creating delightful digital experiences that our users actually want to engage with and don't dread using. This means we can't be immediately prompting them for information the first time they come to our website.
3. There is so much potential with progressive web apps (PWAs) and companies need to start incorporating this technology in their digital strategy now.

Full Shownotes:

• https://www.lumavate.com/podcasts/dont-underestimate-power-web/

Key Takeaways:

1. Consider partnering with your HR colleagues on any brand initiative to make sure your brand is incorporated into your company culture. This will drive incredible results and ensure your brand permeates throughout the organization.
2. Make sure you don't forget about incorporating the human element in your customer experience. Digital is great, but some customers will want to talk to an actual person.
3. Don't judge others by how they manage their work and life. Everyone should do what makes the most sense for them.

Full Shownotes:

• https://www.lumavate.com/podcasts/get-fun-faster/

Key Takeaways:

1. Don't select technology without fully understanding what you're trying to accomplish in the customer experience.
2. Loyalty programs are key to differentiating your brand now and in the future. Brand with loyalty programs that are highly-personalized to customers will dominate.
3. Brands that are able to move quickly and iterate will have a major advantage over the rest.

Full Shownotes:

• https://www.lumavate.com/podcasts/invest-loyalty-program/

This is a special episode of Mobile Matters because we're going back to the cutting room floor for this episode and sharing some great content from one of our previous episodes with the Head of Research at the Oracle Marketing Cloud Consulting, Chad White. In this episode of Mobile Matters, we're talking about having a mobile-first mentality on email and what the future of email marketing might look like.

Full Shownotes:

• https://www.lumavate.com/podcasts/future-email-mobile/

Key Takeaways:

1. Your product doesn't matter as much as your customer experience.
2. The best way to ensure there is an emphasis on your customer experience is by aligning your organization around it. Get rid of the silos and have a customer experience team that is all working towards the same goal.
3. Small wins can create momentum if you share the success loud enough. Allow your small wins to turn into a customer experience movement.

Full Shownotes:

• https://www.lumavate.com/podcasts/ask-what-next/

Key Takeaways:

1. If you don't have a PWA already for your brand then it's time to build one.
2. Don't assume you can compare the engagement levels of your native mobile app to your PWA.
3. We have a huge opportunity with offline caching for PWAs to put the user experience first and not bloat their phone with unnecessary caching. You need to think strategically about what you're caching when you build a PWA.

Full Shownotes:

• https://www.lumavate.com/podcasts/insider-look-building-pinterest-pwa/