REAL MARKETERS

Key Takeaways:

1. It's time for us to stop comparing our marketing to what our competitors are doing and looking at other industries for inspiration. There is so much we can learn from the marketing of companies that don't' look exactly like ours.
2. It may be true that consumers prefer shorter video content, but if you're delivering high quality video content then they'll watch it no matter the length.
3. You're going to need to deliver video content faster than ever in the coming years and now is the time to make sure your team is enabled to do so.

Full Shownotes:

• https://www.lumavate.com/podcasts/power-video/

This is a special episode of Mobile Matters because it marks our six month anniversary for the podcast and our 25th episode.

Given these milestones, we're doing something a bit different. Instead of having a guest from one of the world's top brands share their expertise, host Stephanie Cox has put together her favorite insights, advice, and best practices that 23 guests on Mobile Matters have shared so far.

Think of it as your mobile master class...from some of the top marketing and tech leaders in the world.

Full Shownotes:

• https://www.lumavate.com/podcasts/mobile-masterclass/

Key Takeaways:

1. Marketing is harder today than it's ever been because of the sheer quantity of channels we have access to as marketers. That's why it's crucial for a modern marketer to have curiosity, passion, and resilience.
2. Don't assume that you need a voice strategy because it's a hot topic. You need to figure out whether it makes sense for your brand becoming making the decision to invest in voice.
3. We need to be constantly learning. It doesn't matter whether that's through reading books, listening to podcasts, networking with people, etc. as long as you're pushing yourself every day to learn more.

Full Shownotes: https://www.lumavate.com/podcasts/modern-marketer/

Key Takeaways:

1. Perhaps it's time for digital marketing to just be called what it really is...marketing.
2. Don't miss out on opportunities for innovation because you're only focused on what has worked in the past.
3. All of us need to raise the bar in our marketing efforts and stop making others regulate our behavior.

Full Shownotes:

• https://www.lumavate.com/podcasts/marketers-raise-bar/

Key Takeaways:

1. Don't underestimate the importance of having a strong partner network. They can provide invaluable guidance about how you should be thinking about your brand, what technology you need to consider, and so much more.
2. Failure is okay when you're testing out new concepts. You shouldn't expect everything to always work.
3. Shiny objections are often both a distraction and a potential benefit. The secret is figuring out which one before investing a lot of time.

Full Shownotes:

• https://www.lumavate.com/podcasts/fail-fast-pivot/

Key Takeaways:

1. YIt's no longer acceptable to constantly bombarded consumers with irrelevant messages that don't provide value.
2. The challenge of screen time is real and it impacts both adults and children. If you're providing a digital experience then you must make sure users feel good about using it.
3. Messaging to multiple different target audiences can definitely be challenging, but it's possible if you take a strategic approach from the very beginning.

Full Shownotes:https://www.lumavate.com/podcasts/balancing-historic-brand-digital/

Key Takeaways:

1. Email is NOT dead. It's merely a clickbait headline. Email is very much alive and driving a 38 to 1 ROI.
2. Mobile has truly transformed email marketing, but many marketers aren't making their emails mobile-friendly.
3. It's time to stop thinking about campaign metrics to measure email marketing effectiveness and looking at individual subscriber lifetime value instead.

Full Shownotes:

• https://www.lumavate.com/podcasts/email-is-not-dead/

Key Takeaways:

1. Don't think you need to sacrifice design thinking for speed. It's possible to do both effectively.
2. Consider a design system your true north that can rapidly accelerate your design work.
3. Make sure you're setting goals before your digital property launches so you can accurately track performance.

Full Shownotes:

• https://www.lumavate.com/podcasts/stop-celebrating-launch

Key Takeaways:

1. No click search is having a major impact on numerous businesses, but few marketers understand the significance of it.
2. One email address is more valuable today than 1,000 Facebook fans and our strategy needs to reflect this change.
3. Don't assume that what your competitors are doing will automatically work for your business.

Full Shownotes: https://www.lumavate.com/podcasts/channels-actually-work/

Key Takeaways:

1. Progressive Web Apps (PWAs) are an evolution of multiple technologies and one of the influencing factors was the concept of progressive enhancement.
2. One major benefit of PWAs that is oftentimes overlooked is the skills needed to develop a PWA compared to native mobile apps. Since PWAs are delivered on the web, there is a significantly larger talent pool than what exists with native mobile app developers.
3. If you haven't already created a PWA, then it's time to build one. The only exception is if you're in high-end gaming then native mobile apps are still the best option for you.

Full Shownotes:

• https://www.lumavate.com/podcasts/from-progressive-enhancement-progressive-web-apps