REAL MARKETERS

Key Takeaways:

1. Progressive Web Apps are one of the hottest topic in mobile and web right now and Microsoft has made them a strategic part of their overall strategy.
2. Even if you're adamant on having an app in the app store, then you have options with PWAs. Both the Microsoft Store and Google Play have created a process to add PWAs to their app stores.
3. Make sure you take your business goals into consideration before you start building your first PWA. This is a critical step in ensuring your PWA delivers the results you want and has a stellar user experience.

Full Shownotes:

• https://www.lumavate.com/podcasts/bringing-web-app-space-together

Key Takeaways:

1. We need to stop posting pictures of our tech stack on LinkedIn without providing any context around why we're using each piece of software and how we're using it in our strategy.
2. Your marketing needs the ability to move fast and feel safe enough to fail. If not, then you need to seriously reconsider how your marketing team is managed.
3. The customer journey mapping process might need an overhaul to align with how consumers actually behave in today's digital world.

Full Shownotes:

• https://www.lumavate.com/podcasts/intersection-marketing-technology-management

Key Takeaways:

1. Make sure you're not just talking about being mobile-first, but actually implementing this type of mindset within your organization.
2. Find ways to get different members of your organization involved in hearing feedback directly from customers. The voice of customer process shouldn't be just contained to marketing, customer success, and product management.
3. Don't forget that your QA process needs to be reflective of the actual environment where your mobile experience will be used.

Full Shownotes:

• https://www.lumavate.com/podcasts/drone-takeover-is-here

Key Takeaways:

1. Don't overthink your mobile campaigns. The best ones are often taking a concept that's worked for you in the best and putting a completely new spin on how you execute it.
2. Everyone on your marketing team needs to be a mobile expert.
3. Your mobile messaging must be authentic to your brand voice and include at least one aspect of personalization otherwise you're audience isn't going to be impressed and might even be frustrated by it.

Full Shownotes:

• https://www.lumavate.com/podcasts/keys-driving-results-mobile-campaigns

Key Takeaways:

1. There is more and more functionality coming to Progressive Web App (PWAs) in the very near future and Alex shares a snapshot of what we should expect. Consider this your PWA spoiler alert.
2. The number of benefits of PWAs seems to be constantly growing. From managing one code base to controlling your own publishing to increased adoption and engagement, it's hard to find a reason why you wouldn't want to build a PWA.
3. Don't get so enamored with the technology that you overlook the user experience. Make sure you take into consideration what you're trying to achieve from a business perspective and how you can accomplish that while delighting the user.

Full Shownotes:

• https://www.lumavate.com/podcasts/progressive-web-apps-future-of-mobile-web-part-two

Key Takeaways:

1. Progressive Web Apps (PWAs) are fundamentally changing mobile web.
2. While Google may have first introduced the concept of PWAs to the world in 2015, the initial concept for PWAs goes back to 2012 and conversations between Alex Russell and multiple people on how to better incorporate what we love about native mobile apps with the web. And, he's sharing all of the details of how PWAs got started and their name.
3. PWAs have been adopted by all of the major tech players (Google, Microsoft, Apple, Mozilla, Samsung, etc.) and countless major brands (Starbucks, Pinterest, Spotify, etc.) are seeing phenomenal results with their PWAs.

Full Shownotes:

• https://www.lumavate.com/podcasts/progressive-web-apps-the-future-of-mobile-web

Key Takeaways:

1. Small iterations can end up having a big result. We're often inclined to want to tackle substantial changes to our digital properties to make big impact, but that often results in us not truly knowing what drove the new results we're seeing.
2. Don't forget what industry your business is actually in and your ultimate business goal. Sometimes it's easy to get enamored by new tech or innovative ideas that other companies are doing, but make sure they would actually work for your customers before implementing them.
3. The struggle between deciding what goes on your website versus native mobile app is REAL.

Full Shownotes:

• https://www.lumavate.com/podcasts/dont-underestimate-the-power-of-iteration

Key Takeaways:

1. Near-field Communication (NFC) is much more prevalent than you might think considering many of us are already using it for Apple Pay, access cards for work, and more. We just don't realize the technology powering all of these experiences is NFC.
2. Product counterfeiting has become a major problem for numerous brands with one brand seeing more than 50 percent of its global product returns being counterfeit products. NFC provides a unique way for brands to leverage technology to easily distinguish between authentic and counterfeit products.
3. Context and personalization is crucial in NFC-enabled mobile experiences. Actually, consider it a requirement.

Full Shownotes:

• https://www.lumavate.com/podcasts/nfc-the-power-behind-a-tap-of-your-mobile-device

Key Takeaways:

1. We're living more and more in a multi-device world and this is making digital marketing more challenging. It means that we have to be on everywhere our customers are at all times and mobile is a major component of that effort.
2. Attribution is an ongoing problem that most of us haven't solved yet. As we work to truly understand attribution in a multichannel and multi-device world, we need to think about customer lifetime value (LTV) and what channels have the biggest impact on it.
3. The beloved marketing funnel we all learned about in college is broken and it's time to admit it and move on. Now, we have to take the dynamic customer journey in account when thinking about delivering the right offer to the right person at the right place.

Full Shownotes:

• https://www.lumavate.com/podcasts/why-the-traditional-marketing-funnel-is-actually-broken

Key Takeaways:

1. All of us crave innovation in our mobile efforts, but sometimes we overthink what it means to be innovative. We should be focused on how we enable our brand to do something that hasn't been done before.
2. Don't try to boil the ocean with your native mobile app or website. Sometimes less is more.
3. Creativity still matters! If you want to generate buzz with your campaign and drive results, then you need to spend time on the creative aspect of the campaign.

Full Shownotes:

• https://www.lumavate.com/podcasts/holiday-gift-of-brands-doing-mobile-right