REAL MARKETERS

Key Takeaways:

1. Don't underestimate the importance of the user experience in your Internet of Things (IoT) efforts. You can't solely focus on connecting your products to the cloud and then overlook how users will engage with them. It has to be intuitive.
2. Augmented Reality (AR) is more than just a "wow" factor that's used for promotion. It is possible then so much more.
3. You need to think about mobile as being more than just your smartphone and how consumers are going to access your content on a variety of devices such as smartphones, tablets, watches, and more.

Full Shownotes:

• https://www.lumavate.com/podcasts/trends-impacting-how-brands-engage-consumers-on-mobile

Key Takeaways:

1. You need to have your mobile strategy outlined (and preferably documented!) before you start collecting a single mobile number. This means you can't start getting mobile opt-ins now while you wait a few months or longer to figure out how you're going to use them.
2. Make sure you're keeping a pulse on your opt-out rates. You're likely already measuring opt-out rates in your analytics, but how often are you truly diving into your opt-out numbers to figure out what's really driving them?
3. It's time to make friends with legal and compliance and start involving them earlier in your mobile marketing efforts.

Full Shownotes:

• https://www.lumavate.com/podcasts/why-you-need-to-have-a-mobile-strategy

Key Takeaways:

1. 5G is going to completely transform what we're able to do on a mobile device due to the benefits of ultra-low latency and speed. This also means that consumer expectations are going to increase once again.
2. You're going to need to uplevel how you integrate video into your overall customer journey. If video isn't a strategic component of your marketing strategy, then it's time to put together a plan of how to significantly accelerate your video efforts.
3. 5G may be the catalyst that many companies have needed to take to their Internet of Things (IoT) initiatives to the next level.

Full Shownotes:

• https://www.lumavate.com/podcasts/the-impact-5g-will-have-on-your-company

• The utility of your mobile app is probably the most important component of your entire app. If it's not providing users with real value on a regular basis then they're likely to abandon it. This is why committing to constant iteration is so crucial to repeat engagement.
• We're so focused on getting reviews for our products and services that sometimes we overlook the power of actual referrals and the benefits of having a referral program.
• Rich communication service (RCS) is about to transform messaging for consumers. It's what marketers hoped MMS might be plus so much more.

• https://www.lumavate.com/podcasts/why-your-mobile-app-needs-to-be-in-the-top-5

• We've spent the last decade primarily designing for a desktop and then thinking about how it would transition to a mobile device second, but it's time for that to change. We need to start designing for mobile first and then thinking about how it scales up for desktop second.
• Whether you call it multichannel or omnichannel marketing, you need to be doing it and you have to keep your customer at the center of it. This can be challenging for large organizations, but it's possible to get everyone aligned and drive truly integrated campaigns across multiple channels throughout the entire customer journey.
• It's hard to purge subscribers and purposefully choose to decrease your subscriber list across any channel, but it's something that we really need to make a cornerstone of your overall marketing strategy.

• https://www.lumavate.com/podcasts/how-to-make-multichannel-marketing-work-in-your-company

• Transitioning to a mobile-first mindset doesn't happen overnight. It requires a lot of work and a complete transformation of the mindset within your company.
• Marketers who aren't including SMS or another messaging app in their mobile marketing efforts are missing out big time. It's the only channel where 98% of messages are read within two minutes and deliverability is almost 100%.
• Mobile metrics are so much more than just app downloads. You need to focus on engagement metrics such as how often do users come back to your app, how long do they spend in your app, what is your email open rate on mobile, what about your mobile CTR, and more.

• https://www.lumavate.com/podcasts/its-time-for-a-mobile-first-mindset

For marketer's, today mobile is essential to creating the ultimate customer experience. Yet, many brands are doing it wrong and worse, even more, don't know they're doing it wrong.

Mobile Matters changes all that. Mobile Matters by Lumavate sheds light on what's happening in mobile, demystifies the customer expectations while teaching you how to make mobile work. Mobile Matters will empower you to deliver personalized connections that go beyond winning the home screen.

Listen Monday mornings to learn how you can put mobile at the center of your marketing, the right way to leverage it, and better yet - be empowered to think differently. Mobile Matters gives you access to thought leaders and resources to impact your company, your career, and your customer.