Born into a real estate family, Shon has been around the business since we was 4 years of age.
After initially resisting getting into the real estate business, Shon experienced his first taste of the benefits and opportunities available through real estate at the age of 18 when he flipped his first house netting a cool $60,000 profit. From that this point forward Shon was hooked!
At the age of 20, Shon was introduced to a book that would go on to change his life. After reading the E-Myth by Michael Gerber, Shon became committed to systematizing the process of helping home buyers. This commitment to systemizing his process led Shon to consistently close over 100 buyer sales per year, year after year with just one assistant helping him.
The system's Shon employed created a consistent and predictable result resulting in a very streamlined and positive buying experience for his clients.
Shon's early success with his real estate business ultimately led him to found his own mortgage, title, land development and home building company outside his hometown of Denver CO.
After creating 6 streams of income from his real estate business Shon's business experienced some real challenges as the recession of 2008 took it's toll on him.
These changes ultimately led to Shon finding his true calling and purpose of helping others through coaching and training. This shift in his business ultimately led to the creation of MAPS Coaching and Business Mastery and the creation of some of the most successful and impactful coaching companies within all of the real estate industry.
Shon shares how he has used leverage to create explosive growth in both his real estate and coaching business.
Leverage is found in 4 ways.
Models Systems Technology People
—By Who YOU can help you do these things?
—By When - When will it happen by.
Shon and ICON Coaching's believe that Any Goal is Accomplishable, provided you have the right plan. Shon's methodology consists of three crucial components to success.
ETA: Expectations - Targets - Actions
- Know what you want and having specific clarity around that. Expectation is a better word for Goal.
- Target: A interim expectation that is measurable yet it is not grounded in a single type action.
- Actions: Identify what actions are required to hit the target.
Shon goes onto share. the single thing that determines ones success in sales your ability to remain relevant. The easiest way to remain relevant is your ability to add value to your database and position yourself in the mind of everybody within your sphere of influence.
The easiest way to build trust, rapport and loyalty is through education.
Communicate, add value and educate your sphere of influence.
Shon's recommendation for every sales profession is to focus on 3 key factors that you CAN control.
- Knowing What to say.
- Knowing HOW to say it
- Saying IT to enough people.
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