RealSelf University

TouchMD Chief Business Development Officer Karson Smith tells us about TouchMD’s unique patient consultation and communication platform. The RealSelf University Virtual Exhibit Hall is an easy, no-pressure way to learn about a product or a company that might fit a need in the practice.

Special Guest: Karson Smith.

If you’re an aesthetic professional or an industry brand, your consumer audience is also our audience. Guest host & RealSelf CEO Tom Seery takes us to the consumer side of the RealSelf marketplace to hear from Denise Jaeschke, VP of Consumer Marketing, about what it truly means to the researching patient that RealSelf is your go-to advisor for cosmetic decisions.

Special Guests: Denise Jaeschke and Tom Seery.

Noted Bay Area dermatologist Dr. Sonia Badreshia joins us to share how building a raving fan experience for patients is her top priority, how she found her niche on TV ten years ago, and what the results have been from both earned and paid TV, reaching and attracting patients from six continents, 25 countries, and 49 states.

Special Guest: Sonia Badreshia, MD.

Bridgette DeBrino, marketing director for Allenby Dermatology and BodySquad, takes us through the trials and successes of building BodySquad in Boca Raton, from the decision to replace their Emsculpt machines with CoolTone, the challenges of getting non-surgical fat reduction patients to return for photos, and what’s worked for driving high quality leads to the practice. This episode is part two of two in a series featuring an inside look at one of the nation’s most successful non-surgical body contouring practices with both the marketing director and the doctor.

Special Guest: Bridgette DeBrino.

Cosmetic dermatologist Janet Allenby, DO shares her perspective on 2+ decades of practice growth in South Florida, why she decided to open a 2nd practice devoted entirely to non-surgical fat reduction, which parts of the marketing strategy she owns, and the importance of cultivating a loyal, family environment with her staff. This episode is part one of a two-part series, featuring an inside look at one of the nation’s most successful non-surgical body contouring practices with both the marketing director and the doctor.

Special Guest: Janet Allenby, DO.

Longtime practice marketing expert Tami Vileta walks us through the various types of patient loyalty programs, how such programs can insulate you from price cutting and offer value to patients without making you look cheap, and what it takes for your program to rise to the top and set you apart from others in your market.

Special Guest: Tami Vileta.

Founder and designer Tami Vileta briefly discusses the services offered by her company, Pinpoint Strategic Communications. Pinpoint has provided high-level creative marketing services to over 250 practices in the United States, Canada, Mexico, and Africa. Their work focuses primarily on patient experience and retention initiatives, including Brand Development & Curation, Patient Loyalty Marketing, Event Promotion, Email Marketing, Patient Education, Collateral Design, Social Media Marketing, Integrated Launch Campaigns (across digital, print, and display), and even Promotional Products.

Tami’s work has earned creative awards and accolades over the decades, but her biggest gratification still comes from helping clients “knock it out of the park” to achieve their goals. Pinpoint places the highest priority on building enduring customer relationships. Many of their clients have been with the agency for well over a decade. Building a deep-seeded culture of unmatched customer care is paramount--and in sync with their focus on retention activities for their customers.

Request more information about Pinpoint Strategic Communications.

The RealSelf University Virtual Exhibit Hall is an easy, no-pressure way to learn about a product or a company that might fit a need in the practice.

Special Guest: Tami Vileta.

Johnny Franco and Matthew Nykiel are two scrappy plastic surgeons and longtime friends working within the same niche, with similar strategies that led to massive Instagram success for each. On this episode, they battle over how their approaches to Instagram are both similar and different, and reveal how they’ve handled challenges such as hiring influencers, shadow banning, and the stupidity of buying followers.

Special Guests: Johnny Franco, MD, FACS and Matthew Nykiel, MD.

Greg Buford tells us how the dumbest thing anyone ever said to him about the practice of medicine turned into his entire practice marketing philosophy and covers the hard lessons he’s learned in marketing. On this episode, you’ll get the questions you absolutely have to ask before you build a website, learn how to know when to hire a full time in house marketing director, and hear what it took to write and publish not just one, but two books (and why he probably won’t write another one).

Special Guest: Greg Buford, MD.

Guest host & RealSelf CEO Tom Seery uncovers the strategy behind the explosive growth of the RealSelf Instagram account to 200k+ followers with Mark Sandritter, RealSelf Head of Digital Marketing.

Special Guests: Mark Sandritter and Tom Seery.