RealSelf University

CEO Clint Carnell talks with us about The HydraFacial Company’s pivot to support aesthetic providers with their quick decision to develop and produce the FaceLife mask, why providers love it so much, and the surprise requests they received from customers once the mask hit the market.

Special Guest: Clint Carnell.

Who will thrive upon reopening, and who won’t? What did they do differently? From daily conversations with doctors and practice owners ranging from Europe to Canada to throughout the United States, practice management consulting veteran Jon Hoffenberg breaks down how decisions made during the early part of pandemic either set a practice up to thrive or struggle at reopening.

Jon Hoffenberg is the founder and CEO of Yellow Telescope and a popular speaker at many meetings thanks to his past hands-on experience as a patient coordinator and his data-driven approach, straight-shooting style, and quick wit.

Special Guest: Jon Hoffenberg.

Founder and CEO Jon Hoffenberg briefly discusses the services offered by his companies, including Yellow Telescope, SEOversite, iScreamSocialMedia, and ReceptionScope. The RealSelf University Virtual Exhibit Hall is here to bring you an easy, no-pressure way to learn about a product or a company that might fit a need in the practice.

Special Guest: Jon Hoffenberg.

Telehealth, virtual consultations, and virtual appointments have gone from rarely used to daily use. While most have adapted quickly, there’s definitely a learning curve, so we’ve been working hard to bring best practices to our audience and accelerate learnings to help maintain open patient communication. One thing everyone seems to agree on is that virtual appointments are here to stay. On today’s episode I talk with Drs. Richard Reish, Gaurav Bharti, and Bill Kortesis, all of whom have been doing virtual consults for years and bring their experiences to you. Whether you’re an old pro looking for ways to take your virtual game to the next level, or just getting started, each one of the three doctors I spoke to will have useful, actionable advice.

Special Guests: Bill Kortesis, MD, FACS, Gaurav Bharti, MD, FACS, and Richard Reish, MD, FACS.

As we reflect and reconsider everything in the post-COVID world, we will be forced to make decisions about what to keep and what to throw out to make sure patients are safe while moving through the practice. Nick Magruder believes our industry has already been competing over the paper marketing footprint inside aesthetic practices for too long, and are about to see a dramatic acceleration in all things digital for the practice.

Special Guest: Nick Magruder.

CEO Nick Magruder shares how Friend Media declutters your office and engages patients on beautiful HD displays with content relevant to your practice and the services you offer, enabling you to capitalize on upsell opportunities without spending thousands on external advertising. The RealSelf University Virtual Exhibit Hall is here to bring you an easy, no-pressure way to learn about a product or a company that might fit a need in the practice.

Special Guest: Nick Magruder.

Email marketing is often forgotten or neglected in a practice marketing strategy. But over time, it has the potential to become the strongest and most cost effective channel you have. After experiencing the shortcomings of most agency marketing models, Drew Leahy went heads down to figure out how to actually have an impact on practice marketing with email that doesn’t fit the usual mold. At a time when no-cost/low-cost marketing efforts are desperately needed, his timing couldn't be better.

Special Guest: Drew Leahy.

Patient Nectar founder Drew Leahy is here to tell us about the innovative content marketing and email services they offer, and how it’s different from the content marketing we’re used to. The RealSelf University Virtual Exhibit Hall is here to bring you an easy, no-pressure way to learn about a product or a company that might fit a need in the practice.

Special Guest: Drew Leahy.

On this preview of the new Hey Seery podcast, RealSelf CEO and Founder Tom Seery interviews aesthetic practice marketing veteran Eva Sheie about everything inside the world of online reviews. Find out how to prevent leaving money on the table by learning how to acquire reviews from nearly every patient who comes through the practice, and hear the rarely shared secrets to doubling conversion rates overnight.

_Hey Seery is a look inside the world of RealSelf Founder and CEO Tom Seery and his pursuit of a higher perspective about the aesthetics industry with the people who make it go. Tom curates illuminating perspectives from industry insiders and ventures outside the echo chamber to uncover insights that are hard to find, yet important to the businesses and lives of veteran, mid-career, and brand new aesthetics insiders.

Special Guest: Tom Seery.

Dr. Sheila Barbarino has many titles -- surgeon, KOL, mom, wife, owner, researcher, entrepreneur, president, and risk taker to name a few. A few years ago, she unexpectedly found herself expanding from Los Angeles to a second location in Austin, and tells us how she’s managed to divide her time and continue to grow.

Special Guest: Sheila Barbarino, MD, FAAO, FAACS, FACS.