RealSelf University

Price transparency expert Dr. Jonathan Kaplan talks with RealSelf CEO Tom Seery about the one piece of information that doubles likelihood to schedule surgery, the (often ridiculous) reasons aesthetic surgeons reject price transparency, and how he’s booking patients straight onto the schedule via Instagram DM without ever picking up a phone.

Special Guests: Jonathan Kaplan, MD and Tom Seery.

Known in Utah as the "Blue Collar Plastic Surgeon," Dr. P. Daniel Ward tells us the truth about why people in Utah are so hesitant to admit they’re "getting work done," explains how Instagram has changed the demographics of who’s coming in to see him, and reveals the secret weapon that helped him get to 28k followers on Instagram.

Special Guest: P. Daniel Ward, MD.

Dr. Andrew Campbell takes us through the growing pains he's experienced through over the last 15 years as he shouldered gut-wrenching risk to grow his aesthetic practice from 1 to 5 very successful locations, while maintaining their authenticity and a warm, small town feel in the not-so-typical cosmetic surgery destination of Northeast Wisconsin.

Special Guest: Andrew Campbell, MD.

Plastic surgeon and author Josh Korman talks about what to do if a Botox Bandit strikes you, goes deep on the painful subject of fraud and theft in the practice, and reveals how a pattern of negative online reviews can be a sign of employee theft.

Special Guest: Josh Korman, MD.

A look inside the conflicts and challenges faced at the world's largest plastic surgery practice. Long Island Plastic Surgical Group's Director of Marketing Jeanine DiGennaro and RealSelf Verified plastic surgeon Richard Reish, MD join us to discuss:

Special Guests: Jeanine DiGennaro and Richard Reish, MD, FACS.

RealSelf Verified facial plastic surgeon Cameron Chesnut gives us an inside look at the rapid growth of his facial plastic surgery practice in Spokane, Washington.

Special Guest: Cameron Chesnut, MD, FAAD.

RealSelf Verified plastic surgeons Dr. Gaurav Bharti and Dr. Bill Kortesis, who practice together in Charlotte North Carolina, are involved in what we in the Seattle tech industry sometimes call “growth experiments” — but they don’t call it that… it’s just their way of life.

I caught up with them at the ASPS Plastic Surgery meeting in late September in San Diego, and I uncovered just what makes these two entrepreneurs tick, how they think about marketing, and the unusual things that have happened to them since they started doing their own social media.

Special Guests: Bill Kortesis, MD, FACS and Gaurav Bharti, MD, FACS.