RealSelf University

No one has been through a pandemic, but in an effort to understand the current situation of our doctor community, we thought an expert in past disasters might be a useful place to start. Boca Raton plastic surgeon Jason Pozner returns for a special edition to talk about his experience and lessons learned from unplanned office closures due to hurricanes, extended power outages, and mandated statewide closures.

As the pandemic changes our new normal by the day, we appreciate you keeping in mind that we are working with the information we had on that day. Over the coming weeks, everything we bring you through RealSelf University will be focused on building your pipeline and working toward being ready for the day you’re open for business again.

Special Guest: Jason Pozner, MD.

Myths and misinformation about SEO continue to hold aesthetic practice revenue back. While it may seem more interesting to take a long nap than to deconstruct Google’s recent changes to the algorithm, winning the SEO game has a profound impact on both patient relationships and practice revenue. Clark Mackey has a pragmatic and deeply data-driven perspective on aesthetic practice search engine marketing, which he shares freely for doctors and marketers alike. Clark is the co-owner and head SEO strategist for Cake Websites & More in Asheville, North Carolina, and the secret weapon behind some of the highest-performing aesthetic practice websites in the world.

Special Guest: Clark Mackey.

Over the last 8 years, Austin plastic surgeon Johnny Franco has gone all in on his dream to do what he loves, but there were no shortcuts! During this challenging time, we get his scrappy and practical advice for authentically connecting with patients through virtual consultations based on his deep foundation of experience with rural and cross-country patients, and go deep into his runaway success growing his practice on his own terms with both RealSelf and Instagram.

Special Guest: Johnny Franco, MD, FACS.

Well known for being an early adopter and champion of new technology, Boca Raton plastic surgeon Jason Pozner, MD is seen as an expert in his field and works hard to be on the cutting edge of innovation and technology in the field of cosmetic surgery. Dr. Pozner tells us the story of the unusual circumstances around the purchase of his first laser, predicts what’s next in non-surgical body contouring and injectables from his unique vantage point, and shares his honest feelings about what it means to be RealSelf Verified.

Special Guest: Jason Pozner, MD.

Growing a strong repeat and referral business is the key to growth. But you can’t get there without investing in marketing first. Dallas facial plastic surgeon Dr. Vu Ho takes us through the trials of his first ten years in solo practice, both the smart moves and the mistakes. He shares his thought process on the painful decision to rebrand and recounts the positive impact a professional PR person had on his growth, along with his unique approach to the challenge of asking patients to share their before & after photos, the number one thing he does to drive patient loyalty, and the reasons having a party is the wrong kind of event for a plastic surgery practice.

Special Guest: Vu Ho, MD.

The front desk in an aesthetic practice is a critically important touchpoint for patients. Practice management and staff training expert Meghan Rundell talks with us about the unique characteristics of the high-performing front desk, and reveals the single most important skill to look for (that’s also the hardest to find). Meghan’s home base of Detroit is a notoriously tough market, and she shares lessons we can all learn from the volatility of the auto industry and how that impacts her day-to-day business.

Special Guest: Meghan Rundell.

It’s unusual to find one and even more unusual to find two surgeons who began their private practice straight out of fellowship. On this episode we’re hearing from RealSelf Verified facial plastic surgeon Matthew Richardson from Frisco, Texas. He joined forces with a colleague and they jumped right in, learning some lessons the hard way and sharing those with us today. He gives great advice for others early in practice, including the biggest marketing fail to avoid in your first few years, why naming the practice was one of the hardest tasks to complete, and how he handles difficult conversations with patients who want to barter in exchange for Instagram visibility or get treated to mimic the look of another influencer.

Special Guest: Matthew Richardson, MD.

Ed Syring reveals the biggest mistake doctors make before walking into a consultation, goes deep on what makes a great patient coordinator, and tells us why staff incentives are an absolute requirement for practice growth. As a veteran practice management consultant and the Executive Vice President of YellowTelescope, SEOversite, and iScreamSocialMedia, Ed has worked with over 10,000 patients worldwide, oversees the staffing, sales, and marketing for clients nationwide and has worked with hundreds of practices throughout his career.

Special Guest: Ed Syring.

What makes some people so bold and unafraid of change? On this episode, we hear from the risk taker and the person married to the risk taker. My guests today are RealSelf Verified plastic surgeon Dr. Brannon Claytor and his wife Sarah. Together they tell us their story of negotiating without fear with the largest provider of health care real estate in the country, the surprising effect a new space had on the staff and patients, and the most important advice anyone considering a buildout from scratch needs to hear.

Special Guest: Brannon Claytor, MD.

What we can learn about patient experience from the Ritz Carlton? Practice consultant April Linden goes deep on the simple, daily 5 minute process that leads to explosive practice growth. She shares the most impactful growth strategies she’s learned over 20 years of supporting practice growth, including how a team can work around a surgeon who’s never on time, the four stages of decision-making that occur between first contact and completed surgery, and the recent a-ha moment from a deep dive into a practice’s data that turned into a six-figure increase in revenue.

Special Guest: April Linden.