Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

The opportunity people need to take advantage of, and where marketers are getting it wrong, is you can get organic views and virality and still have a pull-through strategy to get ROI. What if you can use blockchain technology to make every content view on TikTok count? Listen to Benoit Vatere, CEO and Founder at Mammoth Media, as he discusses how blockchain and TikTok work together. Show Notes

Connect With: 

• Benoit Vatere: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Liquid Death wanted to launch in Target, it needed a way to drive people from its growing digital presence to retail. How did they pull it off and sell out at Target at launch? TikTok campaigns. Have you been struggling to find success on TikTok and want to know how Liquid Death did it? Listen to Benoit Vatere, CEO and Founder of Mammoth Media, as he discusses how Liquid Death leverages TikTok for brand building. Show Notes

Connect With: 

• Benoit Vatere: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

B2B SaaS marketing is a competitive space with a lot of noise and marketing that all sound the same. How do you stand out and have differentiation? Do you rattle off a couple of stats just like every other company? You need to bring your customers into your marketing to differentiate. How? Listen to Jack Foster, Vice President of Marketing at WorkRamp, as she discusses bringing your customers into your brand conversations. Show Notes

Connect With: 

• Jack Foster: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's great to be a well-known brand, but it becomes a problem when what the brand is known for does not represent the present or future of the business. SurveyMonkey found itself in a position where customers didn't realize it offered more than a free survey tool. It also wanted to service enterprise clients. How does the brand make the switch? Listen to Jack Foster, Vice President of Marketing at WorkRamp, as she discusses lessons from leading the SurveyMonkey Rebrand. Show Notes

Connect With: 

• Jack Foster: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Did you know you can turn ChatGPT into a virtual board of directors and a management consultant for invaluable insight? The sooner you and your team become AI literate, the faster you can leverage it to thrive. How do you get started? Listen to William Poett, President at 9Q Solutions, as he discusses empowering your board with ChatGPT. Show Notes 

Connect With: 

• William Poett: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is here to stay and will have scary implications for many businesses. While others are terrified by it (and rightly so), if your company has an aligned strategy, you can have a 10x growth phase and a 10x increase in your impact. Want to thrive in the age of AI disruption? Listen to William Poett, President at 9Q Solutions, as he discusses how to position your business to succeed in this era of AI disruption. Show Notes

Connect With: 

• William Poett: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to land your business on powerful platforms such as Forbes, WSJ, Bloomberg, or Entrepreneur? Did you know you can turn your sales message into a PR angle? How do you find that angle and position yourself as an expert? Find out every detail as Gloria Chou, PR Coach at Gloria Chou PR LLC, discusses how SMBs can land on Forbes, WSJ, Bloomberg, and Entrepreneur. Show Notes

Connect With: 

• Gloria Chou: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Traditional, old-school PR was built on privilege and access, and it's people who could pay the most that get access. What if there was a way for SMBs to get PR without paying any agency? It begins with your values, knowing where the PR opportunities are, and leveraging them. Want to find out more? Listen to Gloria Chou, PR Coach at Gloria Chou PR LLC, as she discusses the PR framework to enable SMBs to compete with enterprises. Show Notes

Connect With: 

• Gloria Chou: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melatan Riden, EVP of Art & Design at Deutsch New York, explores an H&M recruitment campaign. Traditional recruitment campaigns tend to be mundane and pragmatic, but Deutsch sparked a revolution by centering H&M's campaign on its employees. The employees became H&M’s brand advocates, turning what was supposed to be a test campaign into an ongoing, ever-expanding global campaign. Today, Melatan discusses how H&M revolutionized recruitment campaigns.

Connect With: 

• Melatan Riden: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melatan Riden, EVP of Art & Design at Deutsch New York, delves into Deutsch’s brand refresh for Differin. When brands want to attract a new audience but keep existing brand equities, it can be a challenge for the team responsible for the design process. Essentially, you're working against a tight timeline and you must find creative ways to leverage these branded equities that may not align with the new work you’re trying to do. Today, Melatan discusses Differin's brand refresh campaign.

Connect With: 

• Melatan Riden: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.