In this episode, Mikelle takes us behind the scenes of a full brand transformation, sharing her process of reimagining a driving school and its companion app. Nick jumps in along the way as they discuss the balance between creativity and practicality, the challenges of working with real client needs, and the surprising role of authenticity in building something that lasts. You will also hear about the quirks of brainstorming, the impact of AI on the creative process, and even the science of a perfect coffee nap.Whether you are a designer looking to sharpen your process, a business owner thinking about your own rebrand, or simply curious about how an idea turns into a living brand, this episode gives you a front row seat to the real conversations and creative decisions that shape meaningful work.For more information on Wix Studio, go to:https://www.wixstudio.com🚀 Follow us on Instagram: https://www.instagram.com/dgdcpod/🚀 Explore more at: linktr.ee/dgdcpod🚀Our Shop: deeplygraphicgoods.printful.me#GraphicDesign #DesignPodcast #CreativeBusiness