Two weeks ago we launched a completely revamped brand, complete with new logo, new art direction, new features in the app, and a whole bunch of fun extras.

As the rebrand project started picking up steam in the late summer, we realized that this was a really cool opportunity to try and tell the story of a rebrand from inside. Up close and personal. There was some high drama around the office: Would we finish on time? Would Apple and Google feature the app worldwide, as they hinted to us? How would our users take to the new look and feel of Blinkist?

So Ben started interviewing people around the office. He talked to founders, people from mobile development, product managers, designers, and more.

This episode of the Blinkist podcast is the story of a rebrand. The story of how the new Blinkist came to be.

Linkage:

- Feel free to email Ben at [email protected]

- Hop on over to iTunes to subscribe to the podcast or give us a review: http://blnk.st/28JBVIY

- That excellent music you heard is by Nico Guiang. You can find more of it on Soundcloud [@niceaux] and Facebook [www.facebook.com/niceaux].