<p>Robert Abela from Melapress shares his story of rebranding his business and also shares some insights into the under-rated user roles in WP.</p>

Robert Abela from Melapress shares his story of rebranding his business and also shares some insights into the under-rated user roles in WP.

Rebranding Your WordPress Plugin Business with Robert Abela

OpenChannels.fm is a podcast network sharing real stories from across the open web—brought to you by the people building it. Our hosted shows cover everything from WooCommerce and WordPress to the Fediverse, content strategy, and open source innovation. Whether you’re a developer, agency owner, contributor, or creator, we’ve got something for you. Across our five flagship shows—*Do the Woo* (WooCommerce builders and business minds), *WP Voices* (insights from the WordPress community), *Content Sparks* (strategy, storytelling, media, and AI), *Open Source Reach* (business, accessibility, and community in open source), and *Open Web Conversations* (decentralization, developer tools, and emerging tech)—you’ll find thoughtful conversations, diverse voices, and an open invitation to explore. Same community vibe. More structure. Easier to dive into what you care about most.

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Rebranding Your WordPress Plugin Business with Robert Abela

Rebranding Your WordPress Plugin Business with Robert Abela

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