The Focus Group

Rebrands Gone Sideways

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A parody website and a new corporate logo are examples of rebrands with unexpected results. Tim and John examine name changes at the Kennedy Center, and PepsiCo’s new look. The geographic center or the lower 48 states is revealed and how about holetox for 2026? The “Father of Standard Time,” Sandford Fleming, is our Business Birthday.

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The Focus GroupBy The Focus Group, Tim Bennett, John Nash, Bleav
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