In this episode of Subscription Prescription, I break down how the top subscription platforms, specifically, Recharge, Stay AI, SKIO, and Loop, approach cancellation flows, and how you can optimize each one to reduce churn and increase retention.

Whether you're just getting started or managing thousands of subscribers, understanding your platform's cancellation flow is one of the highest-leverage things you can do. From splash screens and A/B tests to smart segmentation and save actions, I walk through exactly what to focus on—platform by platform.

You’ll learn:

What Recharge’s AI cancellation insights can (and can’t) tell you

How Stay AI dynamically tests save offers behind the scenes

Why SKIO’s “pause before cancel” feature can double your saves

How Loop’s analytics show you which saves lead to repeat orders

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