Welcome to our 2025 Recruitment Takeover series! Over the next four weeks, we'll be covering recruitment topics for PNMs, recruiters, and everyone in between; from community development to social media, this series will provide you the resources you need to make a difference this recruitment season regardless of your role.

Today we're learning all about chapter's social media platforms with our intern, Brooke England. As the PR chairwoman of her chapter, Brooke handles all the brand collaborations, content creation, and marketing for her chapter. Brooke has learned to create valuable content that showcases her chapter's sisterhood and values, while still sticking to her chapter's brand and social trends.

Outside of the dance videos and cute summer photos, how can we create content that truly showcases our chapter experience to PNM's? If you're looking for ways to grow your chapter's social media presence in an authentic way that also grows your sisterhood, today's episode is for you!