Welcome to our second annual Recruitment Takeover mini-series! We invited digital storyteller and founder of @fraternitysocialmedia, Guillermo Flores, to explore the significant role of social media in sorority recruitment. From giving a glimpse of our membership experience on our chapter accounts to building a personal brand on our own platforms, social media has become a primary source of information & first impressions of both sorority communities and individuals before you even start the process. Stay until the end for our top 6 tips to audit your chapter, community, and personal social media presence before recruitment!