Recurring Revenue Show

Matthew talks with Mike K. Tatum, Growth Marketer at Kinsta, about how Kinsta creates rabid evangelists from their premium WordPress hosting platform. Mike covers:

• How Kinsta structures Customer Success to rapidly take care of troubleshooting or ticket issues
• Actively managing Kinsta's reputation to build third party trust and verification
• Setting up recurring revenue referral programs to make both referral partner and Kinsta accountable to it's success
• Underrated and overrated marketing tactics that drive relationships

Links:

Kinsta

Tatum Digital

Gravy

Matthew SciannellaMike K Tatum

Casey talks about his own failures and shortcoming as a CEO and Entrepreneur. Then discusses why failure is an asset to you as a professional and how to use it to your advantage.

Links:

Casey Graham

Gravy

Seeing brands kill it on LinkedIn and want in? Unsure how to get started building your reputation to grow your recurring revenue pipeline? LinkedIn unicorn Morgan Ingram drops by the show with Casey to give you: 

• Action packed tips on how to get your LinkedIn mojo going 
• The long term windfall to be gained
• How to get started building your audience and your pipeline
• What to do to stand out while being you

Links:

JB Sales Training

Gravy Solutions

Morgan Ingram

Casey Graham

Matthew talks with Jennifer Groese, SVP Marketing at AVOXI, about where marketing's role lies in the customer relationship engine. Matthew and Jennifer dive deep on:

• Keeping tabs on customer pain points and trends from a higher up position
• Secrets to effective marketing communications with customers and prospects
• How to weave the right priorities and personalization into every touchpoint
• Common marketer mistakes we all make that erode know / like / trust

Links:

AVOXI

Gravy

Matthew SciannellaJennifer Groese

Everybody asks Casey and the Gravy team about LinkedIn.

How does Gravy get everyone participating?

What do they do to get their team to be so active on it?

Why can't my company accomplish the same thing?

This is it. This is the episode you want to hear. If you've EVER wanted to know how Casey is getting almost the entire Gravy team motivated and committed to establishing their personal brand on LinkedIn, here's the guide to get your team started.

Links:

Gravy Casey Graham

Casey talks with Daniel Graff-Radford from Allbound about: 

• Partner Relationship Management (PRM)
• Interactive customer onboarding
• Truisms when it comes to successful PRM and recurring revenue
• How to use the qualification process rigidly to create strong client / vendor relationships

Links:

Allbound

Gravy

Casey Graham

Daniel Graff-Radford

Casey talks about being a paranoid leader, why that's a good thing, and how you can apply it in your business to protect against unexpected events to reduce revenue churn in your business.

Matthew talks with Larry Long Jr., Director of Collegiate Sales at Teamworks, about embedding your product into the routine of your customer to create a sticky solution that grows organically. Larry talks about:

• Building relationships with extremely busy and schedule drive prospects
• How a perfect product-market fit creates enormous Word of Mouth possibilities
• Creating brand that aligns with your customers affinities - from language to collateral
• How to spin-off a tech platform into a content hub to create new recurring revenue verticals

Links:

Teamworks

Gravy

Matthew SciannellaLarry Long Jr.

In this intro episode, we set the stage for what listeners can expect from future episodes of the podcast.

Casey Graham, CEO of Gravy, and Matthew Sciannella, Content Director for Gravy, talk the Recurring Revenue Show.