Entrepreneurs talk a good game when discussing boldness, transparency, and authenticity, but few are willing to go to the lengths Alexandra Harbushka has.

In this episode, I talk about Alexandra about her bold platform. If you're looking to better connect with your audience and help people, listen up, because this is what that looks like...

NOTICE: This episode isn't for kids, highly-religious people, or those who are uncomfortable talking about sex.

• The difference between herpes and HIV (from a marketing perspective)
• How much of your life should you share on a podcast?
• Herpes 101 -- there are two types of herpes (and odds are you have one of them)
• Feeling the fear about something (and doing it anyway)
• A counterintuitive way to make your life easier
• How religion and judgement from others can affect your business
• Anonymous trolls (and how to deal with them)
• Backlash
• Being clear in your communication (even when the words you're using are uncomfortable to some)
• When (and how) you lose connection with people
• What clarity looks like
• The type of marketing people are so sick of (yet companies still do this all the time)

• BAM!
• School Of Podcasting
• Life With Herpes
• RED Rules

This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month.

• RED Podcast – Android App
• RED Podcast – iPhone App

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

Entrepreneurs talk a good game when discussing boldness, transparency, and authenticity, but few are willing to go to the lengths Alexandra Harbushka has. In this episode, I talk about Alexandra about her bold platform. If you're looking to better connect with your audience and help people, listen up, because this is what that looks like… […]

The post RED 236: Bold Marketing – How To Fly Your Flag appeared first on RED - The Marketing Podcast For Experts.

This weekend, in Nashville, I'm doing a one-day podcast marketing seminar with comic Rik Roberts. We'll be covering the two things you need to have a successful podcast:

1. Content 
2. Marketing

If your podcast isn't doing as well as it should, we can help you. 

This event will not be recorded. We still have a few seats left, but once they're gone, they're gone.

Don't miss your opportunity to attend. If you're interested, visit BigPodcast.com and get your ticket now.

• Big Podcast
• Rik Roberts

This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month.

• RED Podcast – Android App
• RED Podcast – iPhone App

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

This weekend, in Nashville, I'm doing a one-day podcast marketing seminar with comic Rik Roberts. We'll be covering the two things you need to have a successful podcast: Content Marketing If your podcast isn't doing as well as it should, we can help you. This event will not be recorded. We still have a few […]

The post Big Podcast – Podcast Marketing Seminar (Plus Bloopers) appeared first on RED - The Marketing Podcast For Experts.

The rumors have been around for years, but thanks to newly released tape from a 2015 sting operation by the NYPD, there's no more denying the actions of Harvey Weinstein.

Sometimes you can get away with a tape like this. Donald Trump had a similar recording released when he was running for President and he was still elected. 

Regardless of what you can "get away with" though, there's an important lesson here for you and your business...

• RED Rules

This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month.

• RED Podcast – Android App
• RED Podcast – iPhone App

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

The rumors have been around for years, but thanks to newly released tape from a 2015 sting operation by the NYPD, there's no more denying the actions of Harvey Weinstein. Sometimes you can get away with a tape like this. Donald Trump had a similar recording released when he was running for President and he […]

The post Harvey Weinstein – A Lesson For Your Business appeared first on RED - The Marketing Podcast For Experts.

There's a guy in my neighborhood who makes a living going door-to-door and offering various products and services, usually odd jobs like lawn mowing.

I hired him and asked him about his business -- how he established it and how he keeps it going.

There's no better sales training than door-to-door work. You learn a lot about people and what makes them buy when you're nose-to-nose and toes-to-toes with them.

That's the subject of this episode...

• This happens every time a stranger knocks on my door...
• The history of door-to-door sales in the United States
• Why people put fruit in Jell-O
• The reason successful entrepreneurs are always starting over... Always.
• How I ended up in the music business (and how I was able to leave)
• Where to start a business
• "God vs. Satan"
• You'll never believe why this lady didn't buy the exact same thing for a lower price...
• How one "company" bought low and sold very high...
• Instant Rapport - You've done this by accident (and how you can do it with customers)
• Getting new clients
• Leveraging old clients
• How to handle when a potential client rejects your offer
• Showing the market (and people in it) that you're serious about what you do...
• Why Jon Acuff's new book is outselling his previous book
• Pissing off kids in the neighborhood
• The famous musician who said, "No thanks."
• How BIG businesses are built

• Broadcast Supply Worldwide (BSW)
• Finish - Give Yourself The Gift Of Done (Get the audio book free with Audible trial.)
• Do Over (Get the audio book free with Audible trial.)
• BIG Podcast

This episode of RED Podcast is brought to you by VideoBlocks. Get unlimited, royalty-free video downloads to use any way you want. Tell them RED Podcast sent you and get a free 7-day trial to check it out.

• RED Podcast – Android App
• RED Podcast – iPhone App

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

There's a guy in my neighborhood who makes a living going door-to-door and offering various products and services, usually odd jobs like lawn mowing. I hired him and asked him about his business — how he established it and how he keeps it going. There's no better sales training than door-to-door work. You learn a […]

The post RED 235: How To Make More Money – Lessons From A Door-To-Door Salesman appeared first on RED - The Marketing Podcast For Experts.

Jon Acuff makes writing (and selling) books easy. How does he do it?

He actually finishes them. Without this part, any work you do on a book (or other project) might as well not exist.

In other words, if you're not going to finish, why even start? Even a project that's "99% complete" is about as helpful as a piece of exercise equipment you've only used once.

In his new book, Finish - Give Yourself The Gift Of Done, Jon Acuff talks about the most important part of the creative process -- how to finish. 

How can you finish your big project? Listen up...

• 3 things you need to build a big following, get respect, and make money in the "expert business"
• The #1 problem for people like us?
• What happens after you get a "great" idea...
• The reason books (and other creative projects) die
• Why I dropped writing my current book and started writing another book
• What I found on my old hard drive...
• A "dirty saying" that isn't dirty at all -- it just sounds dirty!
• The technique I used to finish my last book
• What you never see from successful entrepreneurs
• Secrets
• The original "fake news" -- do you believe it?
• How to get what you want (with ease)
• The BS gurus talk about on podcast interviews...
• One-hit wonders (and why they're so common)

• Finish - Give Yourself The Gift Of Done (Get the audio book free with Audible trial.)
• BIG Podcast
• Do Over (Get the audio book free with Audible trial.)
• Turning Pro (Get the audio book free with Audible trial.)
• Bird By Bird (Get the audio book free with Audible trial.)
• Tripp Lanier
• Think And Grow Rich (Get the audio book free with Audible trial.)
• Jon Acuff's Do Over

This episode of RED Podcast is brought to you by VideoBlocks. Get unlimited, royalty-free video downloads to use any way you want. Tell them RED Podcast sent you and get a free 7-day trial to check it out.

• RED Podcast – Android App
• RED Podcast – iPhone App

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

Jon Acuff makes writing (and selling) books easy. How does he do it? He actually finishes them. Without this part, any work you do on a book (or other project) might as well not exist. In other words, if you're not going to finish, why even start? Even a project that's “99% complete” is about as […]

The post RED 234: Jon Acuff’s Finish appeared first on RED - The Marketing Podcast For Experts.