Reddit is the trust engine of the internet. It’s where buyers validate big decisions - and where AI and search borrow real perspective. In this episode, Colin James Belyea (Co-Founder, Karmic) shares a field-tested playbook for winning on Reddit without astroturfing or getting banned.

What you’ll learn

• The why now: Reddit’s role in zero-click journeys and high-consideration purchases
• How to build credibility (karma + participation) before a single brand post
• The comment-elicitation thread structure that multiplies saves, replies, and CTR
• Promoted thread settings that invite discussion instead of backlash
• Safety: disclosure, language, and moderation that keep you brand-safe
• Measuring impact when clicks under-report: brand search, holdouts, blended CAC
• A 30-day quickstart from lurker → contributor → repeatable results

Guest

Colin James Belyea - Co-Founder, Karmic

• withkarmic.com • linkedin.com/in/colinjamesbelyea • [email protected]

Host

Adam W. Barney - Is Anything Real? (Reality-First Leadership)

• adamwbarney.com • Book: Make Your Own Glass Half Full

👉 Need a reality-first plan? Book a 20-min Transition Leadership Foundation Call:

https://calendly.com/adamwbarney/foundation-call-20min