Is Your Supply Chain Your Biggest Competitive Advantage?

We often hear about "the art of the merchant," but rarely do we discuss the unsexy mechanics that actually make a brand profitable. In this RETHINK Retail sit-down, Kimberly Lee Minor, CEO of WOCRA, catches up with her longtime friend and fellow retail expert Liza Amlani.

From starting on the shop floor at 13 to consulting for the world’s largest brands, Liza has seen firsthand how "broken" the traditional fashion lifecycle can be and shares why CEOs need to spend less time in the boardroom and more time on the shop floor to bridge the gap between strategy and execution.

The team explores how elevating materials teams from "service providers" to "strategic partners" can drastically reduce physical sampling and overdevelopment. By shifting the focus to digital material libraries and smarter assortment building, brands can actually do more with less, gaining the creative space needed to innovate.

Stop letting inefficient cycles drain your profit. Tune in to discover why the future of fashion is built on smarter processes, not just faster trends.