How is generative AI changing the world of marketing personalization? Gen AI is a major component in marketing automation today, and it’s important to learn how this form of AI can be used to personalize marketing content without creeping out consumers. In this episode, Emily McReynolds, head of global AI strategy at Adobe, and Pierre Charchaflian, VP senior partner and marketing practice global leader at IBM, talk about how gen AI is changing the game when it comes to personalized marketing content.