deep dive into cybersecurity with Tiffany Ricks of HacWare. Tiffany shares her unique journey from aspiring NBA star to ethical hacker, and how those experiences shaped her innovative approach to cybersecurity training.

The conversation tackles the shortcomings of traditional phishing simulations, which often rely on outdated templates that fail to engage users. Tiffany explains how HacWare leverages AI to personalize training content, using real-time data from actual cyberattacks to keep users on their toes. Plus, Tiffany shares insights into the Google for Startups program, her company's partnership with ConnectWise and Pax8, and her passion for building a business that goes the distance. She also touches on the importance of diversity in tech and the unique perspectives it brings to problem-solving!

Main Topics Covered:

• The Problem with Traditional Cybersecurity Platforms: Traditional cybersecurity platforms are outdated and don't evolve with how people learn today, resulting in low engagement and ineffectiveness.
• HacWare's AI-Driven Approach: HacWare uses AI to personalize phishing simulations and training modules, leveraging real-time data from attacks to create relevant and engaging content.
• Reducing Cybersecurity Training Costs: HacWare helps companies reduce costs by automating training processes, minimizing the time spent by IT teams on manual tasks, and preventing costly security incidents.
• Diversity in Tech: Having a diverse team brings broader perspectives and innovative solutions, which is essential for business success in the tech industry.

Why Listen?

• Stay Ahead of Cyber Threats: Learn how to adapt your cybersecurity strategy to combat evolving phishing techniques.
• Optimize Training Efforts: Discover how AI-powered personalization can increase user engagement and improve training outcomes.
• Gain a Fresh Perspective: Hear Tiffany's insights on leadership, diversity, and building a successful tech company.

Companies, Tools, Books, and Websites Mentioned:

• HacWare:https://www.hacware.com/
• Florida Man Swallows $770k Tiffany Earrings: https://tinyurl.com/4chuxsnu
• Pax8:https://www.pax8.com/
• ConnectWise: https://www.connectwise.com/
• Sherweb: https://www.sherweb.com/
• Microsoft 365: https://www.microsoft.com/en-us/microsoft-365
• Google Workspace: https://workspace.google.com/

=== SPONSORS

• Premier Partner: NetAlly
• Internet Provider: Rythmz
• Digital Partner: Designer Ready
• Production Gear Partner: Liongard

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• License Date: January 1st, 2024
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=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
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