In this episode, Jennifer and Corey discuss the new referral patterns emerging in the healthcare industry. They highlight the rise of digital healthcare services that require local referrals, and how this creates a new potential referral segment for medical practices. 

The hosts give examples of companies in different healthcare areas that have established referral networks, such as Hinge Health and The OrthoForum. They also discuss the challenges of tracking referral data and how this affects traditional brick-and-mortar marketing efforts.

Tune in to discover: 

• Traditional referral marketing techniques and their limitations
• The rise of digital healthcare services and the need for local referrals
• Examples of companies with established referral networks and how those networks are adapting today 
• The challenges of tracking referral data and how this affects traditional marketing efforts
• Future outlook for referral marketing in the digital age