More lobbyists than ever before plan to attend Reform UK’s annual conference next week in a sign corporate Britain is increasingly taking Nigel Farage’s small parliamentary party seriously as an electoral force. Exclusive polling shared with Bloomberg finds that public affairs professionals are now engaging with Reform as if it could become a credible alternative to power. We talk to Jon Gerlis from the Chartered Institute of Public Relations about why business sees Reform UK as impossible to ignore. Hosted by Caroline Hepker and James Woolcock.

See omnystudio.com/listener for privacy information.