The Glossy Podcast

Reformation's Yael Aflalo: 'Sustainability is about people, profits and environment'


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A lot has changed for Reformation since its 2009 Los Angeles launch, but one thing that has remained constant is founder Yael Aflalo's dedication to sustainability. From the fabrics used in products to the employees in the manufacturing plants, Aflalo has set high standards for her brand and is working to ensure they're met. In this week's episode of the Glossy Podcast, Hilary Milnes sat down with Aflalo to discuss what investment is needed to be a sustainable brand, why Reformation's retail experience is unique and why she doesn't use data to manipulate customers.

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