David Savage speaks with Yvette McGaffin, co-founder and CEO of Reform RX, about how her company is reimagining Pilates for the digital age. What began as a traditional studio has transformed into a tech-forward fitness platform that combines sleek design, biometric feedback, and data-led training—making the modality more accessible and scalable. Yvette shares her entrepreneurial journey, the tech powering Reform RX, and how innovation is helping overcome outdated perceptions around fitness, especially for men and older audiences.

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