Reframed by Mustard

Andrew and Ndubuisi discuss big tech's past attempts to fundamentally change the financial flows in economies, and what they perceive to be the fundamental foothold these companies have on Africa's tech ecosystem.

After working with our heads down for a year or so, we have (finally) returned with a new episode. In this episode we discuss the new approach we have developed for us to work to achieve our mission of changing perceptions of Africa. Ndubuisi and Andrew discuss what was behind our team’s idea to build an investment vehicle, aimed at making what we call ‘idea-stage' investments.

Has the early or oligopolistic state of some of Africa's consumer markets led to a poor focus on brand communication, or are there other things at play? Andrew Sekandi and Ndubuisi Kejeh from the Mustard team discuss their thoughts on the essence and under appreciation of communication in entrepreneurial, corporate and other contexts.

Continuing in the 'getting to know us' vein, Mustard's founder Ndubuisi and Chief evangelist Andrew speak on the latter's past life as a corporate warrior. Andrew goes into what led him away from the more operational and pragmatic professional services industries, to the riskier - and often times with Mustard - more philosophical, African ventures and narrative space.

Mustard's founder Ndubuisi and Chief Evangelist Andrew kick-off the Pass the Mustard podcast by speaking about the Mustard (formerly De Charles) genesis story. The story covers how geeky engineers obsessed with building products, came to experience and believe in the power of narratives.