Although it was only founded in 2018, Liquid Death - an irreverent beverage brand that sells one product: mineral water - quickly grew to be valued at $700m with $130m in revenue by the end of 2022. Given its secret can't be taste (because water is tasteless!) Andrew and Ndubuisi discuss their thoughts on what has been behind the rise of Liquid Death, and how its founder, Mike Cessario, has seemingly made pigs fly!

Kim Kardashian took the unprecedented move to co-found a PE firm in September 2022. Within six months we've seen at least two other celebrities - former NBA and tennis stars Carmelo Anthony and Venus Williams respectively - take similar steps. Are we seeing the next logical commercial steps in the attempt to commercialise attention, or just reading too much into it all?In this podcast, Andrew and Ndubuisi are asking whether we are seeing the early part of a trend, or just reading too much into it all?

How did a group of engineers go from thinking “if you build it they will come”, to “a brand is more important than the product”? In light of Ndubuisi’s recent interview with FLO London, we are revisiting our first podcast episode and breaking it down, to better understand the experiences over the years that shaped our thinking, philosophy and mission.Visit the bymustard.com/news or our socials (@onlybylondon) to read the full interview with FLO London.

Although the primary concern surrounding the FTX scandal must be its team’s mismanagement and alleged fraud, is there also something we can learn from it about the influential power of stories and perceptions? How did Sam Bankman-Fried grow FTX into a company that was courted by the rich and famous, and valued at $32 billion less than three years after its founding? In and among the mess, is there a proverbial ‘baby in the bath water’ that we should keep, or should everything be thrown out?

Africa’s biggest brands today are not companies, but rather individuals in the areas of music, film, sports and entertainment, who have built large audiences and influence both inside and outside of the continent. With the celebrity VC and founder still a relatively new phenomenon even in the US, are there ways in which Africa’s most influential people and tech ventures could synergise today, to dominate globally tomorrow?

Most successful founders are older than we think. The average age of those who founded the world's fastest growing tech companies is 45, and statistics show us that the likelihood of a founder’s success increases with age until about 60. If this is true, why does the young, 20-something and successful tech founder seem to be everywhere? Are the real 'unicorns' the young and successful entrepreneurs in the tech space, whose stories are made famous by the media?Ndubuisi and Andrew open up about their long and ongoing experiences as founders, and examine how the popular perception of the successful 20-something tech founder might have arisen.

Andrew and Ndubuisi discuss the presently popular application and talking point: Open AI's Chat GPT. They explore their thoughts on Chat GPT the application, the philosophy of artificial intelligence, and what AI development might mean for the future of work and education.Please follow, rate and share the podcast if you enjoy it, and follow our journey on social - @onlybymustard

Andrew and Ndubuisi discuss A16z’s $350m investment in Adam Neumann’s Flow venture in August 2022, and the uproar it caused in the media landscape. The two explore reasons why Adam was able to raise again after his dishonourable and public discharge as CEO of his founded company We Work. Do his excellent storytelling abilities have anything to do with it, and what is the difference between speaking your vision of the future, premature blagging, and straight up lies?Please rate and share if you enjoy the podcast, and follow us on social @onlybymustard.

Andrew and Ndubuisi discuss the seemingly sensitive topic of trying to put African brands into the global mainstream. Could such a brand exist and at the same time still be legitimately "African", or are those thinking in the space asking the wrong questions?

Ndubuisi and Andrew sit down in this episode to discuss the passion and faith that initially led them to entrepreneurship in the Africa space, and continues to drive them in difficult times. A good and frank conversation comes out after a particularly challenging week!