Very few startups set out to compete with the biggest leaders in their industry - let alone those who are among the biggest companies in the world. But that doesn't mean it's not possible. In 2020, Greylock investor Sridhar Ramaswamy (who joined the firm following 15 years at Google) launched Neeva, a new kind of search company. The differentiator? Neeva is an ad-free, subscription-based search engine that doesn't track users across the internet. Ramaswamy, his fellow Greylock investor Reid Hoffman, and Chris Yeh discuss how startups have made audacious bets in the most competitive markets, and what makes it possible for them to thrive. You can read the essay version of this podcast here: https://greylock.com/greymatter/taking-on-tech-titans/

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