In this episode, Myles McCutcheon, the Director of Content at the Vancouver Canucks joins Cole to dive into the world of content creation, drawing fascinating parallels and distinctions between the sports and outdoor industries. Myles shares insights on audience engagement, the importance of authenticity, and the unique challenges of crafting content for highly knowledgeable markets.

Key Topics:

• Real-time storytelling during live sports games vs. content creation timelines in the outdoor world.

• Balancing evergreen vs. timely content and understanding where each adds value.

• The evolving roles of athletes and creators as key storytellers and ambassadors.

• How budget allocation and social impact initiatives differ between industries.

• The power of emotional storytelling to build human connections and drive audience loyalty

This podcast is produced by Port Side Productions. After nine years of production work and 190 episodes on this podcast (and counting), we’ve learned there’s no magic formula for brands to break through the noise of the world.  Instead, we work with brands to ask hard questions, rethink assumptions, and create work that demands attention.

At Port Side, we’re more than a production company. We’re your partner in charting a unique path to stand out—and staying true to who you are. Need help standing out? Say hi.

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