On today's podcast episode, we discuss standout data points from this year’s back-to-school season, creators' role in this shopping period, and what back-to-school is trying to tell us about this year's upcoming holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-reimagining-retail-how-back-to-school-different-last-year-role-influencers-play-marketing

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