Engaging with customers is one of the most difficult challenges for most companies. With the growing number of ways consumers interact with brands — from phone calls, to texting, to social media messaging — it’s becoming increasingly hard for companies to aggregate interactions into useful information. Even today, customer service products focus on individual communication channels and treat customers as case numbers or tickets. The founders of Gladly think this standard needs to change. They are reimagining the business/consumer relationship by centralizing all communications and making the atomic unit of their product what it should be: the customer. 

Gladly CEO Joseph Ansanelli and VP of Engineering Michael Wolfe have a deep history of successful ventures together. The two first worked with each other at Kana, an early customer service software company that helped managed email and web based communications. The pair later founded Vontu, a data loss prevention software that was later acquired by Symantec. In 2015, they got the band back together and incubated Gladly at Greylock with mission to change how large enterprises interact with their many customers.

 

In the latest episode of Greymatter, Joseph and Michael sit down with Greylock partner and Gladly board member, Jerry Chen. The founders share their vision for reinventing customer service, identifying spaces ripe for disruption, and what it takes to become the industry standard. Below are a few key takeaways from the discussion.

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