Post-pandemic, retail giants like Reliance and Aditya Birla Fashion were ready to bounce back and they weren’t being very subtle about it. Reliance Retail for instance opened nearly 6000 stores across fashion, groceries, electronics just in FY22 and FY23. But the retail dream of a booming post-Covid shopping spree that companies had sold themselves never really happened. Soon these companies had to hit rewind. Thousands of jobs were gone and hundreds of stores had to be closed down. 

Turns out, India’s fashion retail scene is scrambling for a reset.

But what exactly went wrong? Why did giants like Reliance, Aditya Birla, and Shoppers Stop stumble? And what’s the new playbook they’re following to survive?

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