In this episode, Eva & I had a conversation about happiness, healing, and creativity. She told me about her journey from fashion design to creating healing jewelry.
In April 2020, amidst the pandemic upheaval, Eva Simin embarked on her fashion journey. After starting her career in Copenhagen, she found herself on the last flight back to her hometown of Frankfurt. It was here that she ignited her entrepreneurial spirit, introducing EVASIMIN FACEMASKsāa fusion of necessity and style that would captivate audiences worldwide.
By 2022, EVASIMIN had become a global phenomenon, thanks to Eva Simin's keen eye for trends. Her innate sense for gemstones, nurtured during her time working in New York City for The Row in 2017, laid the groundwork for the Healing Stone Line. From Frankfurt to Paris, her creations resonated with a world now ready to embrace the trend.
In 2023, EVASIMIN expanded into the wellness world, inspired by Eva Simin's experiences at various yoga retreats in Portugal. Influenced by the digital nomad lifestyle and her lifelong interest in psychology, Eva Simin's journey took a new direction towards self-growth and holistic well-being.
As we enter 2024, EVASIMIN enters a new era of innovation under Eva's leadership, with having won a scholarship for the Los Angeles based Business Class by Sophia Amoruso. International pop-ups serve as hubs of inspiration, while Eva's role as creative director and CEO drives the brand's evolution. With new jewelry lines on the horizon, EVASIMIN's journey continues to redefine the intersection of fashion, wellness, and empowerment.