Does your business aim to global businesses? It can be hard to explain what you do to different audiences who might not have the same language or culture as you.
So how do you deal with that? Today's guest is Janina Neumann from Janina Neumann Design shares interesting tips on how to be effective in your own communication.

There are advantages to have a global audience, as it forces us to be more focused on the big picture which a local business might not be so strong on.

Do you want to know more about the The Kapferer Brand Identity Prism? Here the link:
https://www.janinaneumanndesign.co.uk/index.php/2022/08/24/how-to-use-the-kapferer-brand-identity-prism/

If you want to know more, listen to today's episode with the marketing expert Janina Neumann.

My new latest episode! I have changed the name of my podcast into Follow Me, I’m lost.

Warning: if you have little ones around, grab your headphones!

Janine Cera chats with Lena Robinson about her business consultancy supporting the non-conformist business owner.
During her successful corporate career Lena often saw potential squashed into a box and founded FTSQ to encourage non-conformist to be themselves.

Lena’s a straight talking Kiwi that’s worked in London for the last 16 years. Last year she decided to throw a grenade into her life and started up FTSQ. Her goal is to support non-conformist business owners to achieve all the things they were told they couldn't and more, by challenging current ways of thinking when it comes to running a business, in every possible way.

She uses all the knowledge and experience she’s gained after 28 years in business to helps others. She had a successful career in 'adland', started three companies (FTSQ’s her third, having sold her second last year).

@LenaRobinson @FTSQGoOn www.ftsq.co.uk

Hello and welcome!

If you are planning to work with customers or businesses abroad, then do not miss today's episode!
I am interviewing Janina Neumann from Janina Neumann Design.

Janina Neumann is a bilingual graphic designer, social entrepreneur and business owner of Janina Neumann Design

Her website is:
https://www.janinaneumanndesign.co.uk/

Her podcast is:
https://www.janinaneumanndesign.co.uk/index.php/the-bicultural-podcast/

Does your worry keep you awake at night? Does it trouble your days?

I hear you! I have been there!

However, what if I told you that waiting for the worries to just go away won't work? Yes, because... well, you should listen to the episode if you want to hear the full story!

Have you tried all the to-do apps under the sun but can't find the one that fits just right?

I hear you! I have been there. I have tried so many apps and I currently have 5 todo apps on my phone. Ok, to be honest the 5 apps are the ones I open at least once a month. I have also 3 more apps that I haven't opened in months.

They are all quite good, this is why I keep them on my phone. But they are lacking something. Either they don't have a calendar function or they are a bit boring or they easily get crammed with stuff. So I abandon them when the list is too long.

If you are anything like me, then listen to today's podcast. I have found the ONE (app) that I LOVE!! It is everything I need and want! And I am not the only one thinking like this... Many others have left comments declaring that they are raving fans.
Declutter your mind by using this amazing software!!

The app is called Amazing Marvin and you can find it here: https://amazingmarvin.com/

Do you have that piece of item in your closet that you love or spent a lot on it? In this interview I interview Kate McGuire: she set up Converted Closet to show you how to convert and style your neglected clothes into incredible ‘new’ pieces without breaking the bank or threading a needle (unless you want to!). It’s cool, it’s creative and it’s sustainable. This isn’t upcycling – this is #CONVERSION!

CONVERT (verb)
/kon’ve:t/
To change the form, character or fit of an item of clothing to create a unique, bespoke garment.

Did you know most of us only wear 20% of the clothes in our wardrobes? And yet we’re still going out and buying new. In fact, in the UK alone we buy 38 million items of new clothing EVERY WEEK. That’s bonkers.@convertedcloset

You can check Kate's website at https://www.convertedcloset.com/
or follow her on Instagram: @convertedcloset

Transcript:
convertedCloset
Hello, everyone. Today I'm with amazing Kate McGuire. And she has a business called converted closet. And it's an amazing project and she's going to tell you a bit more of her new projects that she has on top of combat the closes, but basically is that if you have a piece of clothing in your wardrobe that you love so much, either because it's a family heirloom or it's a vintage piece you love or something you spend a lot of money, but it just doesn't look good because either is too big or too small or does just doesn't fit right. Then you must listen to today's episode. Welcome, Kate. Hello, how are you doing? I'm so well. I'm so well. Thank you. I'm so glad to have you on today's podcast. And I would like you to ask you so many questions. So let me start with what exactly do you do? Could you explain to us why
What's your business about? Yeah, that's a good question. So, I'm, um, I love to meditate. And I sit on my cushion first thing every morning. It's just the most important part of my day. And for some reason, the other day, maybe it's just the environment we're in now, it just started thinking, What am I, you know, it's like quite a deep question first thing in the morning, but, you know, who am I? What am I doing? What's my purpose? And I thought, you know what, I'm, I'm a conversion designer. I'm a sustainable fashion activist. And I'm an entrepreneur. And I think I'm kind of my kind of overall, is basically a kind of uplift or inspire. I feel like that's my kind of purpose. So it's this multi fold. But yeah, essentially, I would say, activist designer. And yeah, that's really awesome. Because when I went to new website, I check all your videos, and it's amazing the transformation you give to all these women.
And the one I love the most was Eleanor. So because as a kid she had these pieces vintage. She loved very much, but they didn't look good on it. I don't know who will look good with that shape. Yeah. And I did some transformation you did. And now she has two pieces that she can meet mix a match. And she was looking so great. She was looking gorgeous. Something that was flattering to her figure, and she was happy ready? I getting goosebumps just mentioned it. But okay.
That was the very, very first film I ever made. I've never been on camera. Yeah, I know. I I was like,
it was just, I had like, like my film crew of kind of students like 18 year olds, and we were like in this tiny flat moving suitcases from one side to the other because we kind of only had like, one or one I think it had one camera we had I mean it was just like, if you could have seen what was
went on behind the scenes. But it just goes to show that that
the emotion, it didn't really matter what what was going on it was all about what we could create and how we could make Elena feel the power of transformation was just palpable. It was so exciting. didn't really matter what it looked like it happened to look...

To check my free material head over to https://janinecera.com/gifts

Why is it important to establish routines to succeed?

Experts estimate that the mind thinks between 60,000 – 80,000 thoughts a day. That's an average of 2500 – 3,300 thoughts per hour. That's incredible. Other experts estimate a smaller number, of 50,000.
Unfortunately, most of our thoughts are negative ones. Why? This is why we are wired. Without fear, anxiety and sadness we will probably be well extinct.
If you work on your goals only when you feel like, you will end up going not very far.
Instead, if you establish a routine, you will work also on the days where you feel blue or unmotivated.

I promise: any successful person you can think of has routines in place. They work also on bad days.

How do you find the right routine for you?
The best solution is to know yourself. When you know what works and what doesn't in your days, it is easier to set a routine.
For example, I am the most productive and creative first thing in the morning. The middle morning I am starting to get overwhelmed and I am looking forward to have lunch.

Being Italian, I love my meals so I almost never skip them.

Early afternoon is where I do online training courses or I catch up on missed webinars. Early evening I do something creative and then dinner.

This routine seems to be working most days during this quarantine.



Evenings are usually for chilling in front of the telly.