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For some people, a computer is a device that you can use to make apps... for that computer. And, for most of its existence, that’s counted the iPad out, almost completely. At least until last year… That's when Apple gave Swift Playgrounds the ability to use SwiftUI to create honest-to-Craig iPhone and iPad apps... on the iPad. And now, just this month, the Mac version of Swift Playgrounds has gained the ability to make SwiftUI apps as well!

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Live Transcription, Door Detection, Apple Watch Mirroring, and much, much more — all coming later this year, which is like Apple code for an advanced preview so it doesn’t get lost in all the usual Dub Dub Hub Bub come June, when we’ll get the full-on previews of iPhone and iPadOS 16, macOS 13, and watchOS 9.

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I want to talk about the iPod. Why it became a cultural phenomenon, helped to save Apple and give birth to the iPhone… but also… why it absolutely had to die. 

And I want to focus on three very specific decisions that Apple made, decisions that led to the iPod’s incredible success, but also… it’s inevitable destruction.

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The Google I/O keynote had just finished and my timeline and messages are filled up with snark and snarls over all the features Android is copying from iOS, from 2021’s digital IDs to 2014’s Continuity, and pretty much every hardware feature from Apple to AirPods Pro for the Pixel Watch and Pixel Buds Pro… And you know what? I don’t care. Here's why!

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Depending on who you listen to, Apple is either in the fight of their lives to preserve the company culture, the culture that created everything from the iMac to the iPod to the iPhone to… you get the idea

Or, they’re busy screwing up return-to-work so badly that there may soon be no company left to culture, at least in any meaningful way

As usual, a ton of the coverage is sensationalized, because absolutely everyone is compelled to have an opinion on absolutely everything, loudly and immediately. Like me, obviously. But let's see if we can’t just add a slice of nuance to this discussion

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There’s this new book out with the YouTube click-bait-worthy title of 'After Steve, How Apple Became a Trillion Dollar Company and Lost Its Soul'. Basically, casting Tim as a neglectful father who never gave Jony the support or protection he needed, and Jony as a spoiled and detached diva, who fell increasingly out of touch with Apple, customers, and regular humans… But is any of that true? Some of it? I’ve had a review copy for a couple of weeks. I’ve read it twice. I’ve spoken to Tim and Jony — and Tripp! — In the past. And as someone who’s covered Apple day-in, day-out for almost 15 years, I’m going to tell you just exactly what I think!

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The iPhone 14 needs USB-C. It’s not even a maybe. You know it. I know it. Apple knows it. So, why aren’t they doing it?

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For the last decade and a bit, nothing and no one has crushed it harder than Apple’s iPhone silicon team. New iPhone. New silicon. Each year. Every year. But this year…

"Only two Pro models would upgrade to the A16 processor, while the 14 & 14 Max will remain the A15"

This year…

"sources confirm that there will be two new iPhone 14 models based on the A15 chip, while two others will have a brand new chip."

That might all…

"the Pro models will get Apple’s new A16 chip, while the standard models are likely to stick to the A15 from last year or a variant of it"

Come crashing down…

So, why? Or more appropriately, what the...?

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There’s only one more Apple silicon Mac to go, the Mac Pro. By bifurcating the higher-end Mac desktop lineup, by introducing the Mac Studio as the all-in-none, sealed, computing appliance successor to the 2013 J90 trashcan Mac Pro, Apple at the same time very neatly carved out what exactly is still needed from an Apple silicon Mac Pro, an extensible, upgradeable success to the 2019 J160 cheese-grater 2 Mac Pro.

Only… Apple silicon isn’t extensible or upgradeable, right? Everything is on die, like CPU and GPU, or on package like RAM, or fused like the NAND storage chips? Or is it?

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The iPad is broken. You know it. I know it. Apple’s known it basically forever. But no one’s been able to fix it. Maybe. We’ll get to that!

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