Rene Ritchie

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So many benchmarks now have been all wrapped up into neat little apps or games that literally anyone, including, terrifyingly — me! — can just download, run once and done. They spit out numbers, sometimes highly relative and abstract, with almost zero time and effort, all pretty for posting. But they don’t really tell you how to run them, what the numbers actually mean, or give you any of the context needed to interpret them. They’ve become pop culture, or what I’ve been calling Benchmark LARP, live action roll-play. Especially when compared to say… what outlets like AnandTech and a few others still manage to produce, with incredible talent, and a ton of high-order-bit work and effort.

Because the ugly truth is, while running benchmarking might be easier than ever, understanding them is significantly more complex.

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Apple just launched a brand new machine with a 27-inch IPS P3 5K display, but instead of wrapping it around an M1 or M1 Pro running macOS Monterey… instead… instead… they wrapped it around an A13 running iOS 15. A bit. And paired it with the new Studio Mac. The first new Mac in almost a decade. Hold that thought too.

At that same exact time, Apple killed the 27-inch Intel iMac. But not like last year when they killed the 21.5-inch iMac after replacing it with a sleek new M1 model. No. This one they didn’t replace at all. They killed it… just to watch it die. Hold that thou— no, that’s three… Juggle those thoughts just one more minute.

Because reports on whether or not Apple is ever going to replace the bigger… Pro’er iMac have been… all over the place for the last couple of weeks, from… it’s coming soon to… it’s coming later… to it’s not coming at all, ever. RIP. DED. 

With some saying the 27-inch being discontinued and the Mac Pro being deliberately singled out as the only Mac still waiting on Apple silicon proves it’s dead, while others say killing he Intel box is how they drive people to the Mac Studio — for now — and that the iMac has already moved to Apple silicon, so we’re not waiting on that, we’re only waiting on more of that.

But what if they’re all wrong?

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Apple’s just launched a new $1600 Studio Display that’s pretty much exactly what a very specific, very fussy segment of the Mac market has been asking for… going on 6 years now: A Cinema Display. A Thunderbolt Display. Whatever you want to call it… Just take the 27-inch 5K iMac and… delete the Mac part, or the LG 5K UltraFine and delete the LG part… slap it in an Apple enclosure. Seriously. Anything… anything that isn’t 6K for 6K!

And Apple’s gone and done it. Finally. But at the same time, somehow upset a very loud, very vocal handful of tech-heads who not only never wanted it, but don’t understand why the people who do want it… do want it. So let me explain. No no, there is too much. Let me sum up.

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I’ll spare you the unbox pron and the benchmark LARP… I mean a bit… and get right down to it. The M1 Ultra is pretty much the ultimate expression of Apple’s scalable silicon architecture and delivers on that promise… almost linearly. Almost..

Basically, if there’s anything you couldn’t do on an M1 Max MacBook Pro, if there were any limitations you were facing or walls you were hitting, you can break right through them, most of them, with the M1 Ultra in the Mac Studio. 

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Why an M1 in the iPad Air? Because, that’s the biggest difference between the previous A14 iPad Air and this new M1 iPad Air, and a lot of macOS on iPad advocates would argue M1 isn’t even being used to its full potential on the iPad Pro. Only one port. No hypervisor. No windowing, including and especially on external displays… And, settle down herds, I hear you, I feel you, topic for another video. But iPad Air (5th Generation)? That’s not even surfacing Thunderbolt, or providing the option for 16 GB of RAM. Or using that ridiculous up to 120Hz ProMotion adaptive refresh rate High Dynamic Range display engine. Just… What in Jobs’ name is Apple even doing with the iPad Air 5?

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The new iPhone SE (2022). Classic design. Classic display. Classic Home button. For every one of you with an iPhone 6 or 6s, 7 or 8, who doesn’t care one whit about chonky bezels or high dynamic range or spending second one learning gesture navigation. Who finds the pulse width modulation of OLED annoying or uncomfortable, considers Touch ID a feature not a bug, and is 100% fine with a single camera system being more than enough to capture some memories, scan some docs, maybe even Tik some Toks!

So, does that mean you — or someone you care about — should buy the new iPhone SE, the one with 5G and an Apple A15 chipset, rather than say take a leap to an iPhone 13 or… maybe just a step to the iPhone 11? Well, I’ve been using the midnight version on loan from Apple for the last four days, and I’m here to tell you there are some pros and cons, and the answer is going to come down to how you personally feel about a few very specific things.

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Why A13 in Studio Display? Why M1 in iPad Air? Why is M1 Ultra 2lbs heavier? Where's Mac mini Pro? M2 MacBook Air? Studio Display and PC or Xbox? Studio Display vs 27-inch iMac or LG UltraFine 5K? Quad-Die M1 Ultra for Mac Pro? Stereo Pair Studio Displays? Target Display Mode? M1 Ultra Clock Speeds? M1 Mac mini still worth it? Those and all your Mac Studio, Studio Display, and M1 Ultra questions answered!

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Start with M1 Max and then… yeah double it. 4 ice storm efficiency cores. 16 firestorm performance cores. 32 neural engine cores. Which… why weren’t they called Brainstorm? Up to 64 G13 graphics cores. Dual H.264 and HEVC decode engines, quad encode and ProRes engines. 6 USB controllers. 6 Thunderbolt controllers. And up to 128 GB… 128 GB of unified memory at 800 GB/s. That’s M1 Ultra. Literally. And here's how it all works!

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Apple's got an all-new Mac — the Mac Studio! With M1 Max and a dual-die M1 Ultra, plus a matching Studio Display, it looks like the future of iMac Pro... is no longer all-in-on! Here are my live reactions to Apple's March 8, 2022 keynote announcement!

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Fresh hot new rumor reports from 9to5Mac say we have a surprise new Mac Studio and Apple Studio Display dynamic duo heading our way, the first to sit somewhere between the Mac mini and the Mac Pro, with M1 Max and Dual M1 Max chipsets, and the second to replace the Pro Display XDR with an even higher-resolution, 7K display and A13 chipset! Let's do this!

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