In this episode, I interview Stephen Larsen, Russell Brunson's #1 Funnel Builder. Stephen failed 17 times before he succeeded, and at one point couldn't even feed his family, but now he is a multi-millionaire. At this point, he has coached 20,000+ entrepreneurs and generated over $10,000,000 dollars.

He comes on to talk about his personal identity shifts and killing his old self to become a new person and shares how that consequently led to his immense success today. Listen in and learn how you can a greater and more successful version of you.

Key Points Discussed:

• The original energizer bunny and king of offer creation (01:59)
• Steve’s personal identity shifts (03:48)
• Becoming a successful coach accidentally (07:28)
• Becoming the person that you need to become (09:59)
• Steve’s Vision: Fighting the J-Curve (12:55)
• Doing things the unconventional way (15:51)
• Your business will only grow to the degree that you do (23:45)
• Motivation sucks and environment changes our behavior (28:40)
• Obstacle is the way (34:52)
• Enduring the dips and plateaus (40:38)
• Balancing personal and business (46:05)
• The role of faith in business (51:46)
• Making a difference in the world (55:55)

Additional Resources:

• The Obstacle is the Way by Ryan Holiday
• Ego is the Enemy by Ryan Holiday
• How the World Sees You by Sally Hogshead
• Can't Hurt Me by David Goggins
• The Dip by Seth Godin
• Affiliate Outrage
• Play Bigger by Al Ramadan
• Expert Secrets by Russell Brunson
• How To Design A 7 Figure Funnel In 30 Minutes - Free Training
• Josh’s New Communication Facebook Group
• Josh’s New Travel Instagram
• Josh’s Weekly Vlog Videos on YouTube
• Josh’s Daily Blog
• The Mindset Guide

You can find the transcripts and more at www.thinkdifferenttheory.com/88

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